Performance marketing agency · Google Partner

Performance marketing: Google Ads and Meta Ads run as one system

Google captures existing demand, Meta creates new demand. One tracking setup, one strategy, one report. We optimise for leads and revenue, not for clicks.

Google Ads
Meta Ads

Numbers from ad accounts, not from a presentation

Real ad accounts of our online-store clients. Names are hidden: we show the niche and the numbers.

Security systemsGoogle Ads

28.78ROAS in August 2026

5.25M UAHad revenue

182,356 UAHspend

Performance Max split by product line: video surveillance, power supply, alarms. Budget goes where the return is higher.

Children’s furnitureMeta Ads

12.36ROAS on website purchases

31,041 USDsales from ads

2,511 USDbudget

313 purchases from the website. A seasonal niche: sales held after the back-to-school season, and the best audience was linked to educational institutions.

BooksGoogle Ads

5.23ROAS

3,940conversions

57.4Kclicks

Low average order and tough competition. Separate campaigns for children’s, educational and mass-market books.

BeautyMeta Ads

4.28payback in one month

227purchases

9.81 USDper purchase

Catalogue campaigns and creative built for sales. Reached 264,310 accounts.

FashionGoogle Ads

3.70ROAS

2,290conversions

103.7Kclicks

We scale only the product groups that hold their ROAS. A weak range is limited, not flooded with budget.

FootwearMeta Ads

251website purchases from Meta Ads

559conversations in Direct

6,326 USDbudget

Two funnels in parallel: website conversions and Direct conversations, where part of the sales closes in chat.

Water filtersGoogle Ads

51 UAHper conversion

4,387conversions

224,661 UAHspend

Search performed worse, so we kept Shopping campaigns and the feed and split products with custom labels.

Swipe to see all 7 cases →

Not even two businesses in the same niche get the same result. On the call we will tell you which numbers are realistic for you, based on your own account and not on market averages.

The work that grows results without growing the budget

Everyone tunes bids and creative. The money is in these six things.

We count from economics, not from the account

ROAS of 8 in the account but no profit? For stores we count payback including cost of goods, for services the cost of a qualified lead.

Cancellations and returns go back into the account

The algorithm learns from confirmed orders and good leads from your CRM, not from people who left a contact and vanished.

Server-side attribution

Meta CAPI, Enhanced Conversions and conversion import into Google Ads: leads and orders do not get lost.

Google and Meta in one structure

Shared audiences, exclusions and consistent UTMs. One lead is not counted twice, and budget goes where the result is bigger.

Creative as a conveyor

Creative wears out in 10–14 days. We keep a steady flow of new variants for every platform.

The site and the offer, not just ads

If traffic arrives but few people enquire, the problem is on the page. We test the offer, form and speed alongside the campaigns.

Two channels, one system

Google captures people who are already searching, Meta creates demand. We add another channel only once the base is exhausted.

Google AdsCaptures existing demand

Search: commercial, category and brand queries
Shopping and Performance Max on the product feed
Dynamic remarketing on viewed products
YouTube at the top of the funnel when scaling

Meta AdsFacebook and Instagram, creates demand

Cold audiences and Advantage+ campaigns
Dynamic remarketing and abandoned carts
UGC creative and video built for Reels
CAPI so that conversions arrive in full

✳How they work togetherThe rules of the system

Someone who saw your ad on Instagram later finds you in search
We move budget by final results, not by the numbers in the account
New channels, such as TikTok, open as a test, not just to have them
A channel that does not pay back during the test gets switched off

We will work it out on your numbers

Take the test: 3 questions. On the call we look at your accounts and tell you where money is being lost and how much you can realistically gain.

Take the test

From audit to scale

For the first two weeks we do not increase the budget: we put the data in order first. Otherwise there is nothing to scale.

Audit and unit economics

We review accounts and data, and collect margins, cancellation rates and lead quality. From that we set a target cost per lead or ROAS.

Analytics and feed

Server-side events (CAPI, Enhanced Conversions), order and lead statuses passed from your CRM, product feed cleanup and segmentation by margin and stock.

Launching both channels and creative

We build the Google and Meta structure so they complement each other, and launch a flow of creative for every platform.

Optimisation and scaling

We tune campaigns weekly. When a channel runs out of cheap traffic, we add the next one as a test. Remarketing and reactivation run in parallel.

Reporting

Weekly numbers by channel, and a monthly summary of cost per lead, sales and ROAS with conclusions on what we do next.

Three ways to work with us

We decide which one fits your business from your test answers and a short call.

One channel

Google or Meta. An entry point if you have no ads yet or they were set up carelessly.

Account and analytics audit
Correct tracking (and a product feed, if needed)
Campaign launch and management
Weekly report in numbers

Is it right for me?

Google + Meta as a system

Both channels with shared analytics. TikTok or another channel once the base is exhausted.

Everything in “One channel”
Unit economics and a target cost per lead or ROAS
Server-side attribution and statuses from your CRM
Shared audiences and one report for two channels
Remarketing and reactivation
Tests of new channels

Choose a format

Performance + content

When ads are held back not by bids but by a lack of creative.

Everything in “Google + Meta as a system”
Product and video shoots
A creative conveyor for every platform
Social media management

Get the details

We do not quote a price list figure: it is almost always either inflated or unrealistic. We will give you the exact amount after a 15-minute call, once we have looked at your account.

Who is accountable for your results

Oleksandr Pushanko

Founder of the agency

7+ years in marketing
Founder of the marketing agency Cómon and the online school Wizeclub Education
Built a performance team focused on clients’ profit, not on the volume of work

You will not find beginners on our team who took a course and learn on your projects. Our agency’s KPI is long-term cooperation, and that is only possible with real results for the client.