PPC agency · Google Partner

PPC management that turns Google clicks into leads and sales

Search, Shopping, Performance Max, YouTube and remarketing managed in one Google Ads account. We optimise for cost per lead and revenue, not for clicks.

Google Partner
7+ years, 200+ clients, 15+ specialists

7+years in digital marketing

200+clients served

15+specialists in-house

3–5 daystypical launch once we have access

What you get from our PPC management

Customers at the moment of intent

Your ads reach people who are already searching for what you sell, not people scrolling a feed.

Pay per click, judged on results

You pay for clicks, but we judge campaigns on leads, cost per lead, revenue and ROAS in your own analytics.

Your account, full transparency

The Google Ads account stays yours. You see budgets, search terms and every change we make.

Joined up with SEO, paid social and your site

PPC supports your other channels: it fills gaps in organic rankings, retargets paid social audiences and shows what to fix on the website.

What is included in our Google Ads management

We use only the campaign types your business needs, and each type is built and tuned separately.

Niche and account audit

We study your product, competitors, seasonality and any existing account, then define the funnel and a target cost per lead.

Keyword research and campaign structure

Search terms are grouped by intent and theme, with negative keywords from day one so you do not pay for irrelevant clicks.

Search campaigns

Text ads with extensions, headline testing and landing pages matched to each group of queries.

Shopping and Performance Max

Product feed, Merchant Center, Shopping and Performance Max for online stores, with budget control by product group.

Display and YouTube

Banners on the Display Network and video ads for reach, warm-up and bringing visitors back.

Remarketing

We win back visitors who did not convert, with separate ads for cart abandoners, catalogue browsers and form drop-offs.

Tracking and conversions

GA4, Google Tag Manager, goals and conversion import into Google Ads so the bidding algorithm learns from real leads.

Monthly report and forecast

Spend, leads, cost per lead, trends and next month’s plan, in plain language.

Google Ads campaign types: what to use and when

There is no single best ad type. The choice depends on what you sell and at which stage of the funnel you want to find the customer.

Campaign type	Where it shows	Best for	What we track
Search	Google search results	Services, B2B and any business with clear demand for specific queries	Cost per lead, impression share, search terms
Shopping	Search, Shopping tab, partner sites	Online stores with a product feed	ROAS, revenue by product group
Performance Max	Search, YouTube, Gmail, Discover, Display	Stores and services with enough conversion data	Conversions and their cost, audience signal quality
Display	Network of sites and apps	Reach, warm-up and remarketing	Reach, return visits, assisted conversions
Video (YouTube)	YouTube and video partners	Product demos and warming up cold audiences	Views, site visits, returning visitors
Remarketing	Google network and Search	Re-engaging people who already visited your site	Cost per repeat conversion, cart revenue

We usually start with one or two campaign types that reach results fastest and add others once there is data.

How we launch a PPC campaign

Brief and access

We agree goals, priority products or services and a starting budget, and ask for access to Google Ads, Analytics and Tag Manager if they exist.

Audit and strategy

We analyse the niche, queries and competitors, choose campaign types and prepare a budget and lead forecast.

Build and launch

Keyword research, ad copy, conversion tracking and campaign setup. Launch usually takes 3–5 working days.

First weeks of optimisation

We clean search terms, shift budget to what works, and test ads and landing pages.

Reporting and scaling

Every month you get results in numbers, and with your approval we raise budgets where cost per lead is on target.

How much does PPC management cost?

The cost has two separate parts: the ad budget, which you pay directly to Google, and the agency fee for managing the account. We give an exact figure after a short audit, because the fee depends on:

ad spend level and the number of campaigns;
how many products, services, product lines and countries are advertised;
campaign types: Search, Shopping, Performance Max, video;
the state of your tracking and website, and the amount of audit and testing work.

The first month costs more because of one-off setup; ongoing management is usually lower. The estimate is free: leave a request and we will come back with numbers.

Google Ads case studies

Google

Case: 6188 conversions received at a price of 51 UAH. in the online store with water filters.

PPC Promotion of an E-Commerce Project in the Security Systems Niche

PPC Promotion of an Online Career School via Google Ads

PPC Promotion of an E-Commerce Project in the Fashion Niche

PPC Promotion of an E-Commerce Project in the Beauty Niche

PPC Promotion of an E-Commerce Project in the Online Book Sales Niche

Artem

Founder of the project “Personal Reboot”

I came to Cómon Digital Agency looking for a team that could take over all the marketing and promotion of my project. It was important for me to free up time for what matters most: working with people.

The agency covered all the key areas: social media, advertising and content creation. From the first months we saw tangible results: more activity, more enquiries and steady growth.

Working with them is easy and delivers a real effect for the business. I sincerely recommend Cómon Digital Agency as a reliable marketing partner.

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Bohdan Pukhkyi

Founder of BUD.SK

I want to thank and recommend Cómon Agency.

The company helps us run our Instagram and Facebook accounts and set up advertising. Their specialists carry an important part of our work.

I would also like to thank the managers for their great work, recommendations and our productive cooperation overall.

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Iryna

Owner of the online store SHELFIE

We started working with the Cómon Agency team more than two years ago, when we were looking for partners to grow our online store, and in that time we have grown 7 times!

It was important for us to find an agency that could cover both SEO and Google Ads and truly get to know our business.

Already at the first stage the team impressed us with their preparation: they studied our brands, niche and goals in detail, which immediately built trust.

We see steady business growth, we keep scaling together and we are very happy with the results. Thank you, Cómon Agency, for your contribution to our growth and your professional approach.

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Olena

Founder of DK Agency

Our company has been working with Cómon Agency for quite a long time.

We started using lead generation ads and it was a discovery for us in the niche of recruiting new employees. It lets us reach the right audience straight away and avoid irrelevant candidates.

Thank you to our manager, who responds quickly to every market change and to all our questions and requests. Even when we set difficult tasks, he always found a way to deliver.

During the lockdown period, working with the company was a real lifeline in those difficult times.

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Viktoriia Hrabova

Marketer at the Monpacie retail chain

Working with Cómon Agency has been a huge contribution to the development of our Instagram page, above all its visual side.

The task we brought to the agency looked very simple at first glance: create photo and video content for social media, then write and publish the posts.

The difficulty was that the products to present were not uniform.

Thanks to the Cómon Agency specialists, and first of all our manager Anna, we developed a unified style of publications and radically changed the visual side of the feed.

I am grateful to everyone at the agency for their ability to hear and listen.
It is very easy and pleasant to work with them.

Bohdan

Founder of the online store Ladyfor

I have only positive things to say! The company’s people are always reachable, take responsibility for their work and come up with ideas that really work.

When I started working with Cómon Agency I set out my own wishes and we followed my ideas, but Oleksandr insisted on launching one particular ad campaign.

I agreed as an experiment, and it turned out to be very successful.
That idea of Oleksandr’s brought me UAH 310,000 in revenue in 2 weeks with a 50% margin.

All the ad campaigns we run now are profitable.
What I especially like is that the team is always reachable. If one person cannot answer, the others cover. If something urgent happens at the weekend, they always help sort it out.

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Frequently asked questions

What is PPC advertising?

PPC (pay-per-click) is an advertising model where you pay only when someone clicks your ad. In Google Ads this covers Search, Shopping, Display and video ads shown for specific queries or interests. Its main advantage is speed: visitors can reach your site within days of launch, unlike SEO.

How much do PPC management services cost?

The fee depends on ad spend, the number of campaigns, products or services, and the campaign types used. The agency fee and the ad budget are separate. We prepare a free estimate after a short brief and account audit; the first month usually costs more because of one-off setup.

What budget do I need to start?

There is no universal number. It depends on the cost per click in your niche and the number of leads you want. We build a forecast from Google’s Keyword Planner data and similar projects, then recommend a starting budget big enough to produce meaningful test data.

How long does it take to launch?

Typically 3–5 working days from receiving account access and an approved brief. Timing depends on the number of product lines and the size of any product feed. Larger Shopping accounts can take a little longer to set up properly.

When will I see results?

Impressions and clicks start as soon as ads pass Google’s review. First leads often arrive within the first weeks, but a stable cost per lead usually shows after 3–4 weeks of optimisation once the algorithm has enough data. We do not guarantee a specific cost per lead.

Should I choose PPC or paid social?

They do different jobs. Google PPC catches people who are already searching, while paid social ads create interest on Meta platforms. Many businesses get the best results from combining them: social builds the audience, search and remarketing close the sale.

Will I have access to my Google Ads account?

Yes. The account is created in your company’s name or linked to it, so you see every cost, search term and change. We act as account managers, so if we stop working together your data and campaign history stay with you.

PPC or SEO: which is better?

They solve different problems. PPC brings fast leads and stops when you stop paying, while SEO builds slower but lasting traffic that gets cheaper over time. For most companies the best answer is to run both channels together.

PPC advertising and Google Ads management: how it works

PPC (pay-per-click) advertising means paying for ads only when someone clicks them. On Google, your ads appear at the moment a person is already searching for what you sell, which is why PPC usually delivers the first leads far faster than SEO. As a PPC agency and Google Partner, we plan, build and manage these campaigns so that spend turns into enquiries and revenue you can measure.

PPC services we provide

Search campaigns: text ads for commercial queries such as “buy”, “price” or “near me”.
Shopping and Performance Max: product ads with images and prices for online stores. See our dedicated Google Shopping management service.
Display and YouTube: banners and video for reach and warm-up.
Remarketing: ads that bring back visitors who did not convert.
Conversion tracking: GA4, Tag Manager and offline conversion import so Google optimises for real leads.

How our pay per click management works

We start from a business goal, not a keyword list: how many leads you need, what a lead is worth and what you can afford to pay for one. Then we build tracking, research keywords, group them by intent and write ads. After launch we review search terms every week, add negatives, adjust bids and budgets, and test ad copy and landing pages. Each month you receive a report with spend, leads, cost per lead and the plan for the next period.

What affects the price

Pay per click management has two cost lines: the ad budget paid to Google and the agency fee. The fee depends on ad spend tier, the number of campaigns, products and markets, the campaign types in play and the state of your tracking. Setup is one-off work, so month one costs more. We quote after a short audit rather than from a generic price list.

Common mistakes we fix in existing accounts

No conversion tracking, so Google cannot tell which clicks produce leads.
All keywords in one campaign with no negatives, which sends budget to irrelevant traffic.
Landing pages that do not match the ad, so visitors do not see what they searched for.
Judging success by clicks and impressions instead of cost per lead and revenue.

What we need from you is account access, a clear description of the product and quick feedback on lead quality, which lets us tune campaigns much faster.

PPC, paid social and SEO together

The channels reinforce each other. PPC captures existing demand, paid social creates new demand, and SEO lowers your cost of traffic over time. If you want one team to run them all, see our digital marketing services.

PPC for online stores

Stores need feed work, margin-based bidding and ROAS targets, so we cover them on a separate page: e-commerce PPC services.

Our case library includes a 67% lower cost per lead in online education and a 48% lower conversion cost for an online glasses store. These are results of specific projects, not promises for every business; we will tell you what is realistic for yours after the audit.

Other services that can help

E-commerce PPC services

Google Shopping management

SEO services

Paid social advertising

Digital marketing

Performance marketing

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Free consultation

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PPC management that turns Google clicks into leads and sales

What you get from our PPC management

Customers at the moment of intent

Pay per click, judged on results

Your account, full transparency

Joined up with SEO, paid social and your site

What is included in our Google Ads management

Niche and account audit

Keyword research and campaign structure

Search campaigns

Shopping and Performance Max

Display and YouTube

Remarketing

Tracking and conversions

Monthly report and forecast

Google Ads campaign types: what to use and when

How we launch a PPC campaign

Brief and access

Audit and strategy

Build and launch

First weeks of optimisation

Reporting and scaling

How much does PPC management cost?

Google Ads case studies

Case: 6188 conversions received at a price of 51 UAH. in the online store with water filters.

PPC Promotion of an E-Commerce Project in the Security Systems Niche

PPC Promotion of an Online Career School via Google Ads

PPC Promotion of an E-Commerce Project in the Fashion Niche

PPC Promotion of an E-Commerce Project in the Beauty Niche

PPC Promotion of an E-Commerce Project in the Online Book Sales Niche