Paid social advertising means running ads on Instagram, Facebook and TikTok and showing them to people who match the criteria you choose: location, age, interests, behaviour or previous interaction with your site. Unlike search ads, you do not wait for someone to type a query. You reach a likely customer before they start looking, which is why paid social works so well where demand has to be created or warmed up: online stores, beauty, education, healthcare, property and local services.
When a business needs a paid social agency
- You launch a product that nobody is searching for yet.
- Your offer is visual and needs to be seen: fashion, interiors, aesthetics, food.
- You want to test demand quickly. First enquiries usually appear within days.
- You already have website or profile visitors worth winning back with retargeting.
How a Meta ads agency should work
We start with an audit of your niche, product and funnel: what you sell, to whom, at what margin and how enquiries are handled today. Then we build a media plan and set up the Meta Pixel and Conversions API, so the platform optimises for real purchases and leads rather than clicks. Creative is produced for each platform separately, because what works in a Facebook feed looks out of place on TikTok. We launch several hypotheses at once, drop the weak ones in the first weeks and scale what pays back. Every week you receive numbers and a short explanation of what we are changing and why.
Instagram, Facebook or TikTok
For most consumer businesses Meta is the foundation. Instagram advertising gives a visual first contact through Reels and Stories, while Facebook advertising is strong for lead generation, catalogue ads and messaging. TikTok advertising works when you can produce regular video and sell something people buy on impulse. We rarely recommend starting on every platform at once: test one or two, then add channels based on results.
Paid social, organic content and Google Ads
Ads bring visitors, but people check your profile before they send a message. That is why paid social performs best next to well-run social media management, and in markets with strong search demand it should be paired with Google Ads management. Creators, video production and reporting sit in the same team.
What it costs
Our paid social management starts from $500 per month, with the ad budget paid separately to the platforms. Cost per lead depends on niche, season and offer, so we do not promise a figure before a test period. We do agree target metrics at the start and compare results against them each week. Real numbers from past projects are in our case studies.
Common mistakes that waste ad budget
- Optimising for clicks instead of leads or purchases.
- Missing pixel events, so the algorithm cannot see who actually bought.
- One ad for everything: without creative tests, performance fades fast.
- Slow replies to enquiries, because a lead cools within an hour.
- Abrupt budget changes that reset the campaign’s learning.
We check each of these before launch and say plainly in the report when the problem sits in the account, the website or lead handling.
Advertising in the UK and EU
If you are targeting the UK or EU we adapt language, creative and data requirements to each market. UK businesses can read more on social media advertising in London and the UK.
To find out whether paid social fits your business, send a request: we will run a short audit and tell you where to start.