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Paid social agency

Paid social advertising that turns ad spend into leads and sales

Meta ads on Instagram and Facebook, plus TikTok, run by one team: strategy, creative, tracking and weekly reporting. We measure cost per lead and revenue, not reach.
  • Google Partner
  • 7+ years, 200+ clients, 15+ specialists
7+years in digital marketing
200+clients served
15+specialists in-house
from $500per month for management, ad spend separate

What you get from paid social with Cómon

Budget that works for results

We segment audiences, test several approaches and switch off whatever does not pay back. You get a report every week, not once a quarter.

Creative that earns the click

Video, Reels, Stories and static ads are produced in-house. We test different ideas instead of betting on one “perfect” image.

Tracking without blind spots

Meta Pixel, Conversions API, GA4 events and CRM data: we see the path from click to payment, not just clicks.

One team instead of three vendors

Paid social, content, video and Google Ads under one strategy, so channels support each other instead of competing.

What is included in our paid social management

We use only what your business needs, and agree upfront which numbers count as success.

Niche and funnel audit

Your product, competitors, the cost per lead you can afford and how your sales team handles enquiries.

Strategy and media plan

Budget split between Instagram, Facebook and TikTok, campaign structure, goals and KPIs in numbers.

Account and tracking setup

Business Manager, domain verification, Meta Pixel, Conversions API, events and UTM tagging.

Creative and ad copy

Video, Reels, Stories, carousels and static ads, built from your assets or produced by our team.

Campaign launch

Cold audiences, lookalikes, Advantage+ campaigns and retargeting of people who already saw your site or profile.

Dynamic ads for online stores

Product catalogue, ads for viewed items and win-back of shoppers who abandoned the basket.

Testing and optimisation

We watch the numbers daily, test hypotheses and scale the combinations that pay back.

Reporting and recommendations

A weekly update in your messenger and a monthly report: what worked, what changes, where the budget moves.

Which platform is right for paid social

A quick orientation. We set the final channel mix after an audit and a test launch.

PlatformBest forStrengthWatch out for
InstagramBeauty, fashion, food, education, services with a visible resultReels, Stories, shopping formats, younger and higher-spending audienceNeeds a tidy profile and regular content
FacebookOnline stores, services, B2B, older audiencesFlexible targeting, lead forms, catalogue ads, messagingCreative has to feel native, not like a banner
TikTokImpulse-buy products, younger audiences, brands that can produce videoInexpensive first impressions, viral potential, Spark AdsCreative fatigues quickly, so video must keep coming
Google AdsBusinesses people search for by query: services, stores, B2BCaptures demand that already existsA separate channel, usually combined with paid social

Instagram and Facebook are run from the same Meta ad account, so they are easy to manage together.

How we launch paid social campaigns

01

Brief and audit

We learn your product, margins, audience and current results, and review the ad account, website and lead handling.

02

Strategy and media plan

We choose platforms, goals and a target cost per lead, then split the testing budget.

03

Creative and setup

We prepare video, static ads and copy, and set up the pixel, events and campaign structure.

04

Launch and testing

We run several hypotheses, drop weak ones in the first weeks and keep what brings leads.

05

Reporting and scaling

Every week you see the numbers and proposed changes. Once a setup pays back, we raise the budget step by step.

Pricing

Paid social
advertising

Price
from $500/month
  • Niche audit, product research, sales funnel mapping
  • Advertising strategy
  • Analytics setup
  • Target audience definition
  • Ad creatives (video and static)
  • Campaign setup and launch
  • Testing and selecting winning ads
  • Retargeting setup
  • Analytics and campaign optimisation
  • Ad copywriting
  • Result forecast and weekly report

Social media
management

Price
from $700/month
  • Social media strategy and profile visual system
  • Content calendar and copywriting
  • Feed posts and Stories publishing
  • Shoot organisation
  • Community management: comments and DMs
  • Detailed reporting on all metrics

Ad spend is paid separately, directly to the ad platforms. We calculate the exact price after a short brief.

Paid social case studies

  • Target

Case: Sold $160,992 worth of women’s clothing thanks to targeted advertising

More
  • Target

Case: received 305 applications for $10 for the EMS training studio

More
  • Target

Case: made 120 leads at a price of $5.8 for a beautician

More
  • Target

Case: received more than 1000 applications on the site for $1.25 for a recruitment agency

More
  • Target

Case: Received reservations worth $17,200 and a conversion of 40% at a hotel in Marianske Lazne.

More
  • SMM

Case: We received 14,000 thousand subscribers thanks to high-quality SMM management in the niche of psychology

More

Reviews

Artem

Founder of the project “Personal Reboot”

I came to Cómon Digital Agency looking for a team that could take over all the marketing and promotion of my project. It was important for me to free up time for what matters most: working with people.

The agency covered all the key areas: social media, advertising and content creation. From the first months we saw tangible results: more activity, more enquiries and steady growth.

Working with them is easy and delivers a real effect for the business. I sincerely recommend Cómon Digital Agency as a reliable marketing partner.

Watch the video

Bohdan Pukhkyi

Founder of BUD.SK

I want to thank and recommend Cómon Agency.

The company helps us run our Instagram and Facebook accounts and set up advertising. Their specialists carry an important part of our work.

I would also like to thank the managers for their great work, recommendations and our productive cooperation overall.

Watch the video

Iryna

Owner of the online store SHELFIE

We started working with the Cómon Agency team more than two years ago, when we were looking for partners to grow our online store, and in that time we have grown 7 times!

It was important for us to find an agency that could cover both SEO and Google Ads and truly get to know our business.

Already at the first stage the team impressed us with their preparation: they studied our brands, niche and goals in detail, which immediately built trust.

We see steady business growth, we keep scaling together and we are very happy with the results. Thank you, Cómon Agency, for your contribution to our growth and your professional approach.

Watch the video

Olena

Founder of DK Agency

Our company has been working with Cómon Agency for quite a long time.

We started using lead generation ads and it was a discovery for us in the niche of recruiting new employees. It lets us reach the right audience straight away and avoid irrelevant candidates.

Thank you to our manager, who responds quickly to every market change and to all our questions and requests. Even when we set difficult tasks, he always found a way to deliver.

During the lockdown period, working with the company was a real lifeline in those difficult times.

Watch the video

Viktoriia Hrabova

Marketer at the Monpacie retail chain

Working with Cómon Agency has been a huge contribution to the development of our Instagram page, above all its visual side.

The task we brought to the agency looked very simple at first glance: create photo and video content for social media, then write and publish the posts.

The difficulty was that the products to present were not uniform.

Thanks to the Cómon Agency specialists, and first of all our manager Anna, we developed a unified style of publications and radically changed the visual side of the feed.

I am grateful to everyone at the agency for their ability to hear and listen.
It is very easy and pleasant to work with them.

Bohdan

Founder of the online store Ladyfor

I have only positive things to say! The company’s people are always reachable, take responsibility for their work and come up with ideas that really work.

When I started working with Cómon Agency I set out my own wishes and we followed my ideas, but Oleksandr insisted on launching one particular ad campaign.

I agreed as an experiment, and it turned out to be very successful.
That idea of Oleksandr’s brought me UAH 310,000 in revenue in 2 weeks with a 50% margin.

All the ad campaigns we run now are profitable.
What I especially like is that the team is always reachable. If one person cannot answer, the others cover. If something urgent happens at the weekend, they always help sort it out.

Watch the video

Frequently asked questions

What is paid social advertising?
Paid social means advertising on platforms like Instagram, Facebook and TikTok. Your ads are shown only to people who match chosen criteria: location, age, interests, behaviour or past visits to your website. You pay the platform for impressions or clicks, and we plan, build and optimise the campaigns and report on leads and sales.
How much does paid social advertising cost?
Our management fee starts from $500 per month. The ad budget is separate and goes directly to the platforms; how large it should be depends on your niche, competition and goals. We calculate the exact price after a short brief and agree the fee before we start, with no hidden extras.
What ad budget do I need to start?
There is no magic number. The budget has to generate enough conversions per week for the algorithm to learn, and a test usually runs for two to four weeks with several ads. At the briefing we suggest a starting budget based on your target cost per lead and the size of your market.
How quickly will I get leads?
First enquiries often arrive within days of launch, but a reliable picture takes three to four weeks of testing. During that time we drop weak combinations. We cannot promise a specific cost per lead before testing because it depends on your niche, offer and how quickly your sales team follows up.
Instagram, Facebook or TikTok: which one should I use?
It depends on your audience and product. For most consumer businesses Meta (Instagram plus Facebook) is the core, while TikTok suits impulse-buy products and brands that can make video. We test one or two platforms first. See Instagram advertising, Facebook advertising and TikTok advertising.
How is paid social different from Google Ads?
Google Ads reaches people who are already searching for what you sell. Paid social reaches people who have not searched yet but resemble your customers, so it creates demand rather than just capturing it. Many businesses use both, and we run Google Ads and PPC in the same team.
What if my ad account is restricted or banned?
We first find the cause: a creative that breaks policy, payment problems or suspicious activity. Then we prepare an appeal and, if needed, relaunch from a properly set up account. We cannot guarantee reinstatement, but most causes can be fixed, and we set accounts up to avoid repeat problems.
Do you run ads for businesses in the UK and EU?
Yes. We build and manage campaigns for audiences in the UK, EU and beyond, adapting language, creative and compliance to each market. For UK businesses we have a dedicated page on social media advertising in London and the UK. We discuss market rules and requirements at the brief.

Paid social advertising: how Cómon runs Meta and TikTok campaigns

Paid social advertising means running ads on Instagram, Facebook and TikTok and showing them to people who match the criteria you choose: location, age, interests, behaviour or previous interaction with your site. Unlike search ads, you do not wait for someone to type a query. You reach a likely customer before they start looking, which is why paid social works so well where demand has to be created or warmed up: online stores, beauty, education, healthcare, property and local services.

When a business needs a paid social agency

  • You launch a product that nobody is searching for yet.
  • Your offer is visual and needs to be seen: fashion, interiors, aesthetics, food.
  • You want to test demand quickly. First enquiries usually appear within days.
  • You already have website or profile visitors worth winning back with retargeting.

How a Meta ads agency should work

We start with an audit of your niche, product and funnel: what you sell, to whom, at what margin and how enquiries are handled today. Then we build a media plan and set up the Meta Pixel and Conversions API, so the platform optimises for real purchases and leads rather than clicks. Creative is produced for each platform separately, because what works in a Facebook feed looks out of place on TikTok. We launch several hypotheses at once, drop the weak ones in the first weeks and scale what pays back. Every week you receive numbers and a short explanation of what we are changing and why.

Instagram, Facebook or TikTok

For most consumer businesses Meta is the foundation. Instagram advertising gives a visual first contact through Reels and Stories, while Facebook advertising is strong for lead generation, catalogue ads and messaging. TikTok advertising works when you can produce regular video and sell something people buy on impulse. We rarely recommend starting on every platform at once: test one or two, then add channels based on results.

Paid social, organic content and Google Ads

Ads bring visitors, but people check your profile before they send a message. That is why paid social performs best next to well-run social media management, and in markets with strong search demand it should be paired with Google Ads management. Creators, video production and reporting sit in the same team.

What it costs

Our paid social management starts from $500 per month, with the ad budget paid separately to the platforms. Cost per lead depends on niche, season and offer, so we do not promise a figure before a test period. We do agree target metrics at the start and compare results against them each week. Real numbers from past projects are in our case studies.

Common mistakes that waste ad budget

  • Optimising for clicks instead of leads or purchases.
  • Missing pixel events, so the algorithm cannot see who actually bought.
  • One ad for everything: without creative tests, performance fades fast.
  • Slow replies to enquiries, because a lead cools within an hour.
  • Abrupt budget changes that reset the campaign’s learning.

We check each of these before launch and say plainly in the report when the problem sits in the account, the website or lead handling.

Advertising in the UK and EU

If you are targeting the UK or EU we adapt language, creative and data requirements to each market. UK businesses can read more on social media advertising in London and the UK.

To find out whether paid social fits your business, send a request: we will run a short audit and tell you where to start.

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