Case: Received 1081 leads for 126 UAH in the online learning niche

Realization

During our team’s brainstorm, we determined:

•     Portrait of the target audience (people looking for an additional source of income; people wanting to change their activities; people working in the graphic field.)
•   Types of campaigns that will be used (covered campaigns; TVA campaigns; PM campaigns). The team did not even consider search, because the profitability of these campaigns left much to be desired in this area and did not meet the needs of the business.
• Tasks that need to be implemented and goals set for the first two weeks to obtain market dynamics and audience response.

Conclusions for a month of work:

The results obtained were higher than expected, and the split test on creatives led to good end-user involvement in the sales funnel. During advertising activities, the most effective materials were identified, with which we continued to work and increase the effectiveness of campaigns, achieving and exceeding planned results.

Below we show the results and metrics of the advertising campaign.