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sales@comon.agency
Paid social agency for the UK

Paid social campaigns for London and UK businesses, built for leads and sales

Facebook, Instagram and TikTok ads planned around UK audiences, UK rules and your sales funnel. Run remotely by our Kyiv-based team, which works with international clients.
  • Google Partner
  • 7+ years, 200+ clients, 15+ specialists
7+years in digital marketing
200+clients served
15+specialists in-house
from $500per month for management, ad spend separate

What we take into account for UK paid social

Local targeting across London and the regions

We run campaigns for London, major cities or a radius around your premises, and move budget to where leads cost less.

Clear, UK-style English creative

Copy and video are written for UK audiences: tone, price formats, delivery and returns messaging.

A setup that respects rules and privacy

Advertising standards, cookie consent and tracking configuration are considered before launch, not after.

Easy remote collaboration

Weekly reporting and regular calls in English. Kyiv is two hours ahead of London, so working hours overlap well.

Why the UK market is worth testing

London is one of Europe’s largest city markets, with around nine million residents, and social platforms are widely used there both to discover services and to shop. Competition is strong, so cost per click and per lead in London is usually higher than in smaller markets, but customer value is often higher too. We start with a test on a limited budget and look at the real cost per lead before scaling.

What our UK paid social service includes

We tailor the launch to your product and segment: consumer, services, B2B or expert offers.

UK market and competitor research

Competitors, their ads (via the public Meta Ad Library), prices and offers, niche and seasonality.

Ad account, payments and verification

Business Manager, domain verification, payment method and currency, and team access rights.

Cookie consent and analytics

A consent banner, with the pixel and Conversions API configured around user consent, plus GA4 and CRM.

English creative and copy

Video, static ads, carousels and copy written for UK audiences, with several hypotheses tested at once.

Facebook and Instagram campaigns

Campaigns for traffic, leads or sales, dynamic ads for online stores and retargeting.

TikTok where it makes sense

For mass-market and visual products we add TikTok, starting with a test.

Lead capture: forms, WhatsApp, calls

We set up enquiries in the channel UK customers prefer and a fast follow-up routine.

Reporting and consultations

Weekly reports and regular consultations on results, next steps and budget.

How the scope grows with your ad spend

A planning guide. We set the final scope after the brief.

Monthly ad spendCreativeNetworksConsultations
$500–$1,0006+ custom images22 per month
$1,000–$5,0002 videos, 10+ custom images24 per month
$5,000+4 videos, 20+ custom imagesUp to 34 per month

Every tier includes monthly performance and analysis reporting. Ad spend is paid directly to the platforms, while our management fee starts from $500 per month. We calculate the exact fee after a short brief.

How we launch UK paid social campaigns

01

Audit and hypotheses

We review your product, website, existing ad account and UK competitors, then form hypotheses.

02

Strategy and media plan

We choose platforms, locations and goals, and calculate a target cost per lead and testing budget.

03

Creative and copy

We prepare copy and visuals in English and agree them with you before launch.

04

Website, pixel and consent

We review the landing page and set up the pixel, events and a cookie consent banner.

05

Launch, reporting, scaling

We monitor campaigns daily, report weekly and raise the budget on combinations that pay back.

Pricing

Paid social
for the UK

Price
from $500/month
  • UK market, niche and competitor analysis
  • Advertising strategy and media plan
  • Ad account, pixel and Conversions API setup
  • Target audiences in London and the regions
  • English creative (video and static)
  • Facebook and Instagram campaign launch
  • Testing and selecting winning ads
  • Retargeting
  • Analytics and optimisation
  • Weekly report

Ad spend is paid separately, directly to the platforms. We calculate the exact price after a short brief.

Paid social case studies

  • Target

Case: Sold $160,992 worth of women’s clothing thanks to targeted advertising

More
  • Target

Case: received 305 applications for $10 for the EMS training studio

More
  • Target

Case: made 120 leads at a price of $5.8 for a beautician

More
  • Target

Case: received more than 1000 applications on the site for $1.25 for a recruitment agency

More
  • Target

Case: Received reservations worth $17,200 and a conversion of 40% at a hotel in Marianske Lazne.

More
  • SMM

Case: We received 14,000 thousand subscribers thanks to high-quality SMM management in the niche of psychology

More

Frequently asked questions

How much does social media advertising cost in the UK?
Our management fee starts from $500 per month, and the ad spend is paid separately to the platforms. London budgets are usually higher than in smaller markets because competition is strong. As a planning guide, scope grows with ad spend: $500–$1,000 a month, then $1,000–$5,000 and $5,000+. We calculate the exact fee after a short brief.
Do you work with UK businesses from abroad?
Yes. Our team is based in Kyiv and works remotely with international clients. We communicate in English, report weekly and hold regular consultations. Kyiv is two hours ahead of London, so working hours overlap well. We do not have a London office, and we say so openly.
Which platforms are best for paid social in the UK?
For most consumer businesses the core is Facebook and Instagram, with TikTok added for mass-market and visual products. For B2B, social often works best together with Google Ads management. We decide the mix after an audit rather than from a template.
Can you target specific areas of London?
Yes. We can target London as a whole, individual areas or a radius around your premises, and combine location with interests, language and behaviour. We then compare cost per lead across areas and move budget to where it is lowest, so weak areas do not drain the budget.
How do you handle UK GDPR and cookie consent?
UK GDPR and the rules on cookies mean tracking should rely on user consent. We configure the Meta Pixel and Conversions API around your consent banner and analytics. We are marketers, not lawyers, so we recommend confirming legal questions with your adviser.
What advertising rules apply in the UK?
Social ads in the UK must follow ASA standards (the CAP Code) as well as each platform’s own policies. Some categories, such as financial products, require extra verification. We review creative and landing pages for compliance before launch to reduce the risk of rejection.
What do I need before we start?
A website or landing page in English with prices, delivery information and contact details, a way to receive enquiries (form, WhatsApp or phone), Business Manager access and a pixel. If something is missing we help prepare it, and we can add social media management if you need it.
How soon will I see results?
First enquiries can arrive within days, but a reliable cost per lead takes three to four weeks of testing. The general approach is described on our paid social advertising page, and actual numbers depend on your niche, offer and competition.

Social media advertising in London and the UK: how Cómon runs UK paid social

The UK is an attractive market for brands: high purchasing power, mature e-commerce and openness to new names. It is also one of the most competitive. Social media advertising in London and across the UK lets you test demand quickly and find first customers, but it needs local adaptation: language, price formats, delivery and returns messaging, advertising rules and data privacy.

Who uses a paid social agency for the UK

  • Online stores selling to UK customers;
  • manufacturers and brands testing a new market;
  • online education and experts with an English-speaking audience;
  • local services in London and other cities;
  • B2B companies looking for clients in London and the regions.

How our Facebook advertising agency London service works

We are a Kyiv-based team with international clients, working remotely and in English with UK customers. We start with an audit of your product, website and UK competitors. Then we prepare the ad account, the Meta Pixel, Conversions API and a cookie consent banner, build a media plan and launch test campaigns on Facebook and Instagram, adding TikTok where it makes sense. In the first weeks we look at the real cost per lead, drop weak ads and only then increase budget.

Rules and privacy

UK GDPR and cookie rules apply to tracking, and social ads are regulated by ASA standards and the CAP Code. Some categories, such as financial products, need extra verification. We configure tracking around user consent and review creative before launch. We are marketers, not lawyers, so legal questions should be confirmed with your adviser.

Which platforms to choose

For most consumer niches the core is Facebook and Instagram, where enquiries can be collected through forms, messaging and the website. TikTok suits mass-market and visual products but needs regular video. For B2B, social often works best alongside search ads, because buyers search for suppliers. We decide the final mix after the audit and the test.

What we check on your website first

Prices in pounds, clear delivery and returns information, error-free English copy, fast mobile loading, contact details and trust signals such as reviews, guarantees and company details. Even strong ads cannot rescue a weak site, so we review this with you before launch.

What does it cost?

Our management fee starts from $500 per month and the ad budget is paid separately. London budgets are usually higher than in smaller markets and depend on niche and competition. As a guide, scope grows with monthly ad spend of $500–$1,000, $1,000–$5,000 and $5,000+, with more creative and consultations at each step.

Related services

The general approach to Meta, creative and retargeting is described on our paid social advertising page. For platform detail read about Facebook advertising services, Instagram advertising and TikTok advertising. For B2B, Google Ads management is often part of the mix, and organic content from social media management builds trust in your brand.

Send a request and we will run a short review of your UK idea and propose a test plan.

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