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Digital marketing agency Cómon: how full-service marketing works
Digital marketing covers every way of finding customers online: Google ads, paid social, SEO, social media, email, a website and the analytics that tie them into one system. A single channel rarely does the job. A buyer sees an Instagram ad, googles your name, reads reviews, comes back through retargeting and only then purchases. If a different vendor owns each of those steps, nobody is accountable for the whole journey.
What full-service digital marketing means
It is not a bundle of popular tools with “a bit of everything”. It is a plan built around one goal: more leads, a lower cost per lead, or higher sales in an online store. We first set the goal and work out what a customer can afford to cost. Then we choose channels that can realistically deliver it, and only then launch.
Digital marketing and internet marketing
The terms overlap. Internet marketing happens online, while digital marketing is a little wider and also includes digital formats such as screens or SMS. For most small and mid-sized businesses the practical work is online channels, and that is what we run.
Traffic for your business: Google and Meta
The two main paid traffic sources solve different problems. Google Ads captures people already searching for what you sell. Paid social on Instagram and Facebook reaches people who do not know you yet and warms them up. Together with retargeting they form a steady funnel.
Digital marketing services we provide
- social media marketing: strategy, content, video, influencers;
- SEO: audit, structure, content, links;
- e-commerce marketing measured on margin;
- website and landing page development built for ad traffic;
- retargeting, GA4 setup and monthly reporting.
How to choose a digital marketing agency
Ask for case studies with numbers, not just a pitch deck: leads, cost per lead, sales. Ask who exactly will work on your project and whether you keep ownership of the ad accounts. Be careful with any agency that promises “number one on Google” or an exact cost per lead before an audit. An honest partner first looks at your product, website and competitors.
What does it cost
The price depends on the scale of the project, the number of channels, the volume of content and the competition in your niche. As reference points, social media management starts from $700 per month and paid social from $500 per month, with the ad budget separate. A multi-channel package is calculated individually and free of charge after a short brief.
Who full-service marketing suits
It works best for businesses that already have a product and want predictable growth: online stores, service companies, education projects, clinics, developers and B2B. If you only have an idea, we start small: a minimal channel mix, quick tests and clear criteria for when to scale. For online stores we measure profitability on margin rather than on the ad-account number; there is more on that on our e-commerce marketing page.
What happens after launch matters just as much. Every week the team reviews the numbers and decides what to switch off, what to scale and which creatives to replace. Every month you get a report, not a pile of screenshots. We tend to work with clients for a long time, because marketing results compound and the difference between a system and a one-off campaign only shows over months.
Want to know which channels your business really needs? Leave a request and a Cómon marketer will prepare a plan with a forecast for each channel.
