Our Instagram advertising services are built around one idea: turn a visual platform into a predictable source of enquiries and sales. Instagram ads are one of the fastest ways to test demand. Within days of launch you can see who responds to your offer, what each lead costs and which creative works. The platform rewards businesses whose product or result can be shown, such as beauty, fashion, food, fitness, education, property and local services. All campaigns run through Meta Ads Manager, the same system as Facebook advertising, so we normally manage both placements together.
What an Instagram ads agency actually does
We do not start with a campaign. We start with an audit of your niche, competitors, funnel and lead handling. Then we prepare the ad account, pixel and events so the algorithm learns from real actions, not clicks. Next comes campaign structure: cold audiences, lookalikes and retargeting. Creative gets separate attention, because on Instagram it decides whether someone stops scrolling. Reels and Stories need vertical video, a strong hook and subtitles. Scripts and editing are done in-house, and you can read more about Reels and short-form video editing.
How much do Instagram ads cost?
The cost has two parts. The first is the ad budget you pay to Meta. The second is the work of specialists who set up, manage and report on campaigns: with us this starts from $500 per month. Cost per click and per lead depends on your niche, season, objective, creative quality and website. That is why we do not quote universal figures. After the brief we propose a testing budget and the metrics we will judge results by.
Paid ads or organic profile management?
Ads bring traffic, but people check your profile before they message you. An empty or inconsistent account lowers returns even from a strong campaign. For many clients the best option is to combine paid social with social media management and, when needed, influencer marketing. One team, one strategy.
Instagram ads for online stores
For e-commerce we connect your product catalogue to Meta and run dynamic ads that show each visitor the items they viewed. A typical structure has three layers: prospecting campaigns to reach new people, retargeting for site visitors and basket abandoners, and retention ads for existing customers. Budget moves between the layers as data comes in. If you run a store, our e-commerce marketing service also covers the website and search channels.
Instagram ads for services and local businesses
Clinics, studios, schools and agencies usually need enquiries rather than baskets. We use lead forms, click-to-message ads and short videos with an expert or a client story. The ad starts a conversation, so we also agree how quickly your team replies and which questions get a ready script.
How we judge performance
We track cost per lead, the share of qualified leads, cost per purchase, return on ad spend, frequency and creative fatigue. Likes are not a KPI. After three to four weeks of data we decide for each campaign whether to scale, change or stop it, and we explain that decision in the report.
Common Instagram ad mistakes
- Launching without a pixel and events, so the algorithm is blind.
- Optimising for likes instead of leads or purchases.
- Showing a single ad to the whole audience.
- Slow replies in Direct.
- Constant edits to a live campaign, which reset learning.
The general principles of working with Meta, retargeting and budgets are covered on our paid social advertising page. To find out whether Instagram suits your business, send a request. We will run a short audit and propose a launch plan.