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Instagram ads agency

Instagram advertising services that turn scrolls into customers

Reels, Stories and feed campaigns with strategy, creative, pixel tracking and weekly reporting. We optimise for leads and sales, not likes.
  • Google Partner
  • 7+ years, 200+ clients, 15+ specialists
  • Meta ads managed by one in-house team
7+years in digital marketing
200+clients served
15+specialists in-house
from $500per month for management, ad spend separate

Why businesses advertise on Instagram

A visual first contact

People see your product, the result or the atmosphere in Reels and Stories before they ever message you. For beauty, fashion, food and education that is a strong advantage.

Precise audience targeting

Location, age, interests, behaviour, lookalikes and retargeting mean you do not pay for impressions among people who will never buy.

A fast test of demand

First enquiries usually arrive within days, so you can check your offer and price quickly instead of waiting months for organic growth.

A profile that backs up the ads

After a click people check your profile. We help package and run it so that paid traffic does not land on an empty page.

Our Instagram ads services

From the first audit to scaling: we take over the whole cycle or only the stages you need.

Instagram advertising strategy

Niche and competitor audit, audience profile, funnel, goals in numbers and budget allocation.

Ad account and tracking setup

Business Manager, Instagram and Page connection, Meta Pixel, events, Conversions API and UTM tagging.

Audience targeting

Cold audiences by interests and behaviour, lookalikes of buyers, and exclusions for people who already purchased.

Reels and Stories ads

Full-screen vertical creative: scripting, editing and hook testing in the first seconds.

Ads for websites and online stores

Traffic to a landing page, catalogue and dynamic product ads, plus a review of the landing page itself.

Lead generation and DM ads

Campaigns for messages, instant forms and calls, with reply scripts and a fast follow-up process.

Retargeting and remarketing

We win back people who visited the site, added to basket, watched a video or engaged with the profile.

A/B testing and reporting

We test creatives, copy and audiences, and send weekly numbers and a plan for changes.

Instagram ad formats and where they work

We pick two or three formats for your goal, product and audience instead of launching everything at once.

FormatWhere it appearsBest forOur tip
Single image or videoFeed, profile, ExploreA simple offer, a promotion, a leadOne message, one clear call to action, little text
CarouselFeedCatalogues, several benefits, step-by-step storiesFirst card stops the scroll, last card asks for action
StoriesBetween StoriesPromotions, urgency, video testimonialsShoot vertical and keep key content away from the top and bottom edges
ReelsReels feedReach, new audiences, product in actionHook in the first 1–2 seconds, subtitles, native style
Collection (catalogue)FeedOnline stores with a product catalogueNeeds a connected product catalogue and correct events
Click-to-message adsAll placementsConsultations, bookings, quick questionsPrepare quick replies and name who owns the chat

Meta changes available placements and formats from time to time, so we check what is currently offered before launch.

Instagram campaign objectives: which to choose

The wrong objective is one of the most common reasons ad budgets are wasted.

ObjectiveUse it whenWe optimise forWhat we track
AwarenessLaunching a brand or new rangeReach and ad recallReach, frequency, cost per 1,000 impressions
TrafficYou need visitors to a site or profileLanding page viewsCost per click, traffic quality
EngagementPromotions, contests, giveawaysInteractions with a postReactions, comments, saves
LeadsServices, bookings, consultationsForm or chat enquiriesCost per lead, share of qualified leads
SalesOnline stores and online paymentPurchases on the websiteCost per purchase, ROAS
App promotionMobile appsApp installsCost per install, user quality

Is your profile ready for ads?

Ads bring people to your profile, and the first few seconds decide whether they stay. Before launch we check:

  • a clear bio, name, logo and link;
  • up-to-date Highlights: services, prices, reviews and answers to common questions;
  • at least 9–12 posts in a consistent style;
  • a content plan for the ad period, with Stories and posts several times a week;
  • fast replies in Direct.

No capacity to run the profile yourself? We can add social media management to the plan.

How we launch Instagram ads

01

Consultation and brief

We discuss your product, goals, audience, budget and how enquiries are handled today.

02

Account preparation

We review the profile, ad account, pixel and events, and fix anything that could get a campaign rejected.

03

Campaign development

We build the structure, audiences and creative, and agree KPIs and a testing budget.

04

Launch and management

We launch, monitor the numbers daily and switch off weak ads.

05

Reporting and analysis

A report every week, and a monthly review with a scaling plan.

Pricing

Instagram
advertising

Price
from $500/month
  • Niche audit, product research, sales funnel mapping
  • Instagram advertising strategy
  • Ad account, pixel and event setup
  • Target audience definition
  • Creative: video, Reels, Stories and static ads
  • Campaign launch and ad testing
  • Retargeting
  • Ad copywriting
  • Analytics and optimisation
  • Result forecast and weekly report

Ad spend is paid separately, directly to Meta. Cost per click and cost per lead depend on your niche, seasonality (sales periods and holidays), campaign objective, creative quality and website. We calculate the exact price after a short brief.

Paid social case studies

  • Target

Case: Sold $160,992 worth of women’s clothing thanks to targeted advertising

More
  • Target

Case: received 305 applications for $10 for the EMS training studio

More
  • Target

Case: made 120 leads at a price of $5.8 for a beautician

More
  • Target

Case: received more than 1000 applications on the site for $1.25 for a recruitment agency

More
  • Target

Case: Received reservations worth $17,200 and a conversion of 40% at a hotel in Marianske Lazne.

More
  • SMM

Case: We received 14,000 thousand subscribers thanks to high-quality SMM management in the niche of psychology

More

Reviews

Artem

Founder of the project “Personal Reboot”

I came to Cómon Digital Agency looking for a team that could take over all the marketing and promotion of my project. It was important for me to free up time for what matters most: working with people.

The agency covered all the key areas: social media, advertising and content creation. From the first months we saw tangible results: more activity, more enquiries and steady growth.

Working with them is easy and delivers a real effect for the business. I sincerely recommend Cómon Digital Agency as a reliable marketing partner.

Watch the video

Bohdan Pukhkyi

Founder of BUD.SK

I want to thank and recommend Cómon Agency.

The company helps us run our Instagram and Facebook accounts and set up advertising. Their specialists carry an important part of our work.

I would also like to thank the managers for their great work, recommendations and our productive cooperation overall.

Watch the video

Iryna

Owner of the online store SHELFIE

We started working with the Cómon Agency team more than two years ago, when we were looking for partners to grow our online store, and in that time we have grown 7 times!

It was important for us to find an agency that could cover both SEO and Google Ads and truly get to know our business.

Already at the first stage the team impressed us with their preparation: they studied our brands, niche and goals in detail, which immediately built trust.

We see steady business growth, we keep scaling together and we are very happy with the results. Thank you, Cómon Agency, for your contribution to our growth and your professional approach.

Watch the video

Olena

Founder of DK Agency

Our company has been working with Cómon Agency for quite a long time.

We started using lead generation ads and it was a discovery for us in the niche of recruiting new employees. It lets us reach the right audience straight away and avoid irrelevant candidates.

Thank you to our manager, who responds quickly to every market change and to all our questions and requests. Even when we set difficult tasks, he always found a way to deliver.

During the lockdown period, working with the company was a real lifeline in those difficult times.

Watch the video

Viktoriia Hrabova

Marketer at the Monpacie retail chain

Working with Cómon Agency has been a huge contribution to the development of our Instagram page, above all its visual side.

The task we brought to the agency looked very simple at first glance: create photo and video content for social media, then write and publish the posts.

The difficulty was that the products to present were not uniform.

Thanks to the Cómon Agency specialists, and first of all our manager Anna, we developed a unified style of publications and radically changed the visual side of the feed.

I am grateful to everyone at the agency for their ability to hear and listen.
It is very easy and pleasant to work with them.

Bohdan

Founder of the online store Ladyfor

I have only positive things to say! The company’s people are always reachable, take responsibility for their work and come up with ideas that really work.

When I started working with Cómon Agency I set out my own wishes and we followed my ideas, but Oleksandr insisted on launching one particular ad campaign.

I agreed as an experiment, and it turned out to be very successful.
That idea of Oleksandr’s brought me UAH 310,000 in revenue in 2 weeks with a 50% margin.

All the ad campaigns we run now are profitable.
What I especially like is that the team is always reachable. If one person cannot answer, the others cover. If something urgent happens at the weekend, they always help sort it out.

Watch the video

Frequently asked questions

How much do Instagram ads cost?
Our Instagram advertising management starts from $500 per month, and you pay the ad budget separately to Meta. Cost per click and per lead depends on your niche, the season (it gets pricier before holidays and sales), the campaign objective and creative quality. We calculate the exact figure after a short brief and agree it before work starts.
How do I start advertising on Instagram?
You need a business profile, an ad account in Meta Business Manager, a payment method, a pixel on your website and creative assets. You can set it up yourself, but mistakes in objective and audience eat budget fast. We take over the full cycle: audit, account setup, launch and weekly reporting.
What is the difference between the Boost button and Ads Manager?
The Boost button inside the app is simple, but it offers fewer objectives, audiences and placements. Meta Ads Manager gives you full campaign structure, retargeting, lookalike audiences, A/B tests and detailed analytics. For businesses that want leads and sales rather than post views, we work in Ads Manager.
Which Instagram ad format works best?
There is no single winner. Full-screen Reels and Stories usually deliver reach, carousels and collection ads suit catalogues, and click-to-message ads work for services. We test two or three formats and keep the ones with the lowest cost per target action, not the most likes.
Can Instagram ads help me gain followers?
Yes, using a traffic or engagement objective that sends people to your profile. But followers are not customers. We recommend optimising for leads and sales, and preparing the profile first: consistent style, Highlights and at least 9–12 posts. That way ads attract an active audience rather than empty follows.
Which businesses benefit most from Instagram ads?
Beauty, fashion and accessories, food, fitness, kids’ products, education, property, events and local services perform best. For complex B2B products Instagram more often supports the funnel than closes the sale, so we combine it with Facebook advertising or search ads, depending on where the buyer makes the decision.
What do you need from me to get started?
Access to your Page and Business Manager (we help set it up), information about your product and competitors, any existing photos and videos, and access to your analytics or website. If you have no creative, we write scripts and shoot content: social media video production is in-house.
How do you report on results?
You get a short weekly update with spend, number of leads, cost per lead and what we test next, plus a full monthly report with conclusions and a plan. If your CRM or e-commerce analytics is connected, we also report sales and return on ad spend.

Instagram advertising services: how Cómon runs your Instagram ads

Our Instagram advertising services are built around one idea: turn a visual platform into a predictable source of enquiries and sales. Instagram ads are one of the fastest ways to test demand. Within days of launch you can see who responds to your offer, what each lead costs and which creative works. The platform rewards businesses whose product or result can be shown, such as beauty, fashion, food, fitness, education, property and local services. All campaigns run through Meta Ads Manager, the same system as Facebook advertising, so we normally manage both placements together.

What an Instagram ads agency actually does

We do not start with a campaign. We start with an audit of your niche, competitors, funnel and lead handling. Then we prepare the ad account, pixel and events so the algorithm learns from real actions, not clicks. Next comes campaign structure: cold audiences, lookalikes and retargeting. Creative gets separate attention, because on Instagram it decides whether someone stops scrolling. Reels and Stories need vertical video, a strong hook and subtitles. Scripts and editing are done in-house, and you can read more about Reels and short-form video editing.

How much do Instagram ads cost?

The cost has two parts. The first is the ad budget you pay to Meta. The second is the work of specialists who set up, manage and report on campaigns: with us this starts from $500 per month. Cost per click and per lead depends on your niche, season, objective, creative quality and website. That is why we do not quote universal figures. After the brief we propose a testing budget and the metrics we will judge results by.

Paid ads or organic profile management?

Ads bring traffic, but people check your profile before they message you. An empty or inconsistent account lowers returns even from a strong campaign. For many clients the best option is to combine paid social with social media management and, when needed, influencer marketing. One team, one strategy.

Instagram ads for online stores

For e-commerce we connect your product catalogue to Meta and run dynamic ads that show each visitor the items they viewed. A typical structure has three layers: prospecting campaigns to reach new people, retargeting for site visitors and basket abandoners, and retention ads for existing customers. Budget moves between the layers as data comes in. If you run a store, our e-commerce marketing service also covers the website and search channels.

Instagram ads for services and local businesses

Clinics, studios, schools and agencies usually need enquiries rather than baskets. We use lead forms, click-to-message ads and short videos with an expert or a client story. The ad starts a conversation, so we also agree how quickly your team replies and which questions get a ready script.

How we judge performance

We track cost per lead, the share of qualified leads, cost per purchase, return on ad spend, frequency and creative fatigue. Likes are not a KPI. After three to four weeks of data we decide for each campaign whether to scale, change or stop it, and we explain that decision in the report.

Common Instagram ad mistakes

  • Launching without a pixel and events, so the algorithm is blind.
  • Optimising for likes instead of leads or purchases.
  • Showing a single ad to the whole audience.
  • Slow replies in Direct.
  • Constant edits to a live campaign, which reset learning.

The general principles of working with Meta, retargeting and budgets are covered on our paid social advertising page. To find out whether Instagram suits your business, send a request. We will run a short audit and propose a launch plan.

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