Google Partner
7+ years, 200+ clients, 15+ specialists
Location, age, interests, behaviour, customer lists, website visitors and lookalikes: segments can be built and excluded very precisely.
Lead forms, catalogue and dynamic ads, and click-to-message ads for Messenger and WhatsApp cover both service businesses and stores.
Facebook still carries a large share of people with higher spending power and buying authority: business owners, parents and professionals.
Budget, cost per lead, frequency and lead quality in one account, which we reconcile with your website analytics and CRM.
We assemble the set of services your business needs, from account setup to scaling.
Goals, funnel, audience segments, campaign structure and a forecast of target cost per action.
Proper setup of the account, user permissions, payment and domain verification.
Website events, server-side data sharing, quality checks and alignment with GA4.
Instant forms, click-to-message ads, ready replies and fast hand-off of contacts into your CRM.
Catalogue, ads for viewed products, upsell and win-back of shoppers who abandoned their basket.
Customer lists, website visitors, video viewers and audiences that resemble your buyers.
Video, static ads, carousels and copy built around several hypotheses. We test messages, not only images.
We compare variants, reallocate budget and send weekly numbers with a plan for changes.
Both placements run in the same Meta account, so we usually launch them together and see where a lead is cheaper.
| Criteria | ||
|---|---|---|
| Typical audience | Wider age range, 25+ | Younger, visually driven |
| Strong formats | Lead forms, catalogue ads, video, Messenger | Reels, Stories, carousels, shopping |
| Best for | Services, B2B, online stores, apps | Beauty, fashion, food, education, visual products |
| Lead capture | Instant forms, chat, website | Direct messages, forms, website |
| Creative style | Informative, benefit-led, with proof | Bright, dynamic, video-first |
| Role in the funnel | Cold audiences and retargeting | Awareness, interest, win-back |
Read more about the other placement: Instagram advertising services.
Privacy changes in browsers and phones mean that data from the pixel alone is now incomplete. That is why we set up the pixel together with the Conversions API, check event deduplication, align events with GA4 and your CRM, and judge performance by real leads and sales rather than by the Meta report alone. Without this, campaigns optimise blind and the cost per lead in the dashboard does not match reality.
We study your product, audience, competitors, current results and how enquiries are handled.
We set up Business Manager, the pixel, Conversions API and events, and verify the data flow.
We build the structure, audiences and creative, and agree goals and a testing budget.
We launch, monitor the numbers daily and test ads and audiences.
A weekly report, more budget for combinations that pay back, and a stop for weak ones.
Ad spend is paid separately, directly to Meta. Cost per click on Facebook varies widely with niche, competition, location and season, so we calculate the exact fee and a testing budget after a short brief.
Facebook advertising means paid campaigns that Meta shows in the feed, Stories, Reels, Messenger and on partner apps. Facebook is no longer “the network for everyone”, but for many niches it remains an effective channel: it offers a broad adult audience, convenient lead forms, product catalogues and ads that open a chat. For services, B2B, education and online stores we almost always consider Facebook as part of the media plan together with Instagram advertising.
We start with an audit of your niche, competitors, funnel and the way your team handles enquiries. Then comes the technical foundation: Business Manager, the Meta Pixel, Conversions API, events and UTM tags. Without accurate events the algorithm optimises for clicks instead of leads. After that we build a campaign structure with cold, warm and retargeting audiences, prepare creative and copy for several hypotheses and launch. In the first weeks we drop weak ads, then we scale.
A lead form inside Facebook usually brings more enquiries at a lower price because people do not have to leave the app, but some of those contacts will be casual. A landing page generates fewer enquiries that are typically more considered. We test both, add qualifying questions to forms to filter out poor-fit contacts, and set up fast hand-off to your sales team, because a quick reply noticeably improves the share of leads that turn into customers.
For stores we connect the product catalogue and the ViewContent, AddToCart and Purchase events, then run dynamic ads so every visitor sees the items they looked at. Separate campaigns handle repeat purchases and upsell. Beyond paid social, our e-commerce marketing service looks at the whole acquisition picture.
For appointments, quotes and quick questions, ads that open a Messenger or WhatsApp chat can work better than a form. We prepare opening replies, qualifying questions and a hand-off rule so that chats are answered by a person who owns them.
The cost has two parts: our management fee, which starts from $500 per month, and the ad budget you pay to Meta. Cost per click and per lead varies strongly with niche, competition and location, so we give a realistic forecast after a test launch. The fee is agreed before work starts, so you know your total spend.
Paid social creates demand while Google Ads management captures people who are already searching, so in many niches the channels work better together. Ads do not directly change your search rankings, but they bring visitors and brand interest that also support organic growth. For the overall picture see our paid social advertising page, and if you plan to enter the British market, read about social media advertising in London and the UK.
Send a request and we will run a short audit of your account or idea and suggest where to start.
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073 060 59 89
