Tenders and partnerships
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Improve visibility, drive sales, and grow your business online with Facebook Social Ads Campaigns
We are creating a step-by-step plan for advertising promotion: defining goals and objectives for targeted advertising, analyzing the niche and target audience, conducting segmentation of the target audience, providing options for configuring advertising campaigns in Facebook Ads Manager, complementing them with creative ideas in formats relevant to the target audience, and providing recommendations for tracking analytics.
Among the advantages of promoting a website using targeted advertising are: reaching a wide, potentially interested audience; a variety of ad formats; low cost per lead compared to other channels, allowing you to attract targeted visitors even with a limited budget. We will help increase traffic to your website and prepare it for further retargeting.
Facebook advertising is one of the most effective promotion channels for online stores. We will provide comprehensive targeting setup, including the implementation of Facebook Pixel, as well as scaling and automating advertising campaigns.
With proper configuration, Facebook Ads for mobile applications can work even better than contextual ads. We will assist you in launching an effective advertising campaign for your mobile application that will increase downloads and attract new users.
Facebook is the leader in terms of the number of active users among other social media platforms. This is excellent evidence that there will be plenty of people interested in using your company's services. We will identify your target customers, set up advertising campaigns, and create creatives. After analyzing the initial results, we will optimize the settings to reduce the advertising budget while maintaining effectiveness.
Promoting any Facebook business page starts with setting up a Facebook Business Manager. We will assist you in creating a Business Manager account, configure the necessary settings that will pass the system's moderation, and fully prepare your account for launching advertising campaigns.
Advertising on Facebook Messenger appears between conversations on the main Messenger tab, allowing you to increase the reach of your campaigns beyond the news feed and stories on the social network while maintaining engagement with your target audience. Our specialists will configure attention-grabbing ads amidst the dozens of conversations and design them in a way that the next conversation becomes an interaction with a representative from your company.
During our collaboration, our team takes full responsibility for brand advertising promotion. This includes creating an advertising account, setting up campaigns, conducting ongoing statistical analysis, editing ads, running tests, and identifying the most effective strategies to optimize your budget.
Retargeting motivates interested users who haven't made a purchase to return to your website and complete their orders. It also allows you to remind existing customers about your brand. We will set up event tracking on your website, install the Pixel for data collection, create campaigns targeting different user groups at various stages of the sales funnel. Our goal is to help you reduce the percentage of abandoned purchases and increase customer loyalty.
Audience segmentation enables us to create highly personalized campaigns with high click-through rates (CTR). Through in-depth analysis of your target audience, we can accurately divide them into different segments based on various characteristics. This allows us to tailor the most relevant offers for each group, thereby making more efficient use of your advertising budget.
Advertising creatives play a crucial role in capturing the interest of potential customers and introducing them to your company. They are often the first impression a person gets of your brand. We identify several creative formats that are relevant to your business and engage a professional designer to develop them. We then conduct testing to identify the most conversion-focused ads.
The main goal of advertising messages is to evoke emotion in the target audience, motivating them to take the desired action. When preparing the texts, we take into account that each user thinks and reacts differently to triggers. We develop multiple offers using different communication formulas and, through the process of campaign testing, we choose the most effective ones. This approach allows us to tailor the messages to resonate with the target audience and maximize the impact of your advertising campaigns.
Through A/B testing, we determine how small differences in advertising campaigns or landing pages impact customer behavior. We launch two variations, analyze and compare the results, and select the campaign with better performance to enhance the effectiveness of your brand's advertising communications.
Analysis is one of the most important components of paid advertising. After launching your ads, we track the results, analyze key parameters, and identify the strengths and weaknesses of your campaigns. Detailed reports and clear explanations of each metric are provided to clients, along with justifications for any adjustments made.
Facebook Pixel is an essential tool that needs to be installed on your website before launching advertising on Facebook. We will integrate the pixel code snippet with your website, set up the necessary events, and leverage the data collected to conduct retargeting campaigns for those familiar with your business. Additionally, we will create look-alike audiences to attract new users to your website based on the characteristics of your existing audience.
Before starting the work, we conduct a briefing, answer client's questions, and discuss all the collaboration details
We fully prepare the account for promotion by analyzing the page, advertising account, and making necessary adjustments
We conduct a comprehensive analysis, based on the data, to form the advertising budget, KPIs, and set up campaigns
We launch advertising campaigns, monitor key metrics, and adjust settings to achieve the set KPIs
We analyze the performance metrics of the campaigns and create reports for the client
If you have any questions or want to consult with professionals, leave your number: we will call you back to answer all your questions
MOST POPULAR
Founder of BUD.SK
I want to thank and recommend Cómon Agency.
The company helps us to maintain social networks Instagram and Facebook, as well as set up advertising. Specialists are responsible for an important mission in our work.
I would also like to thank the managers for their hard work, recommendations and in general for our productive cooperation.
Founder of BUD.SK
I want to thank and recommend Cómon Agency.
The company helps us to maintain social networks Instagram and Facebook, as well as set up advertising. Specialists are responsible for an important mission in our work.
I would also like to thank the managers for their hard work, recommendations and in general for our productive cooperation.
Founder of DK Agency
Our company has been cooperating with the Cómon Agency for a long time.
We started using advertising on the ice and it was a discovery for us in the niche of finding new employees. For us, this is a good opportunity to gather the target audience at once and not exchange for unnecessary staff.
Thank you to our manager who responds promptly to all market changes, any of our questions and inquiries. Even if we set some difficult tasks, he always found ways to accomplish.
During the quarantine period, cooperation with the company was a real salvation at that difficult time.
Founder of DK Agency
Our company has been cooperating with the Cómon Agency for a long time.
We started using advertising on the ice and it was a discovery for us in the niche of finding new employees. For us, this is a good opportunity to gather the target audience at once and not exchange for unnecessary staff.
Thank you to our manager who responds promptly to all market changes, any of our questions and inquiries. Even if we set some difficult tasks, he always found ways to accomplish.
During the quarantine period, cooperation with the company was a real salvation at that difficult time.
Marketologist of chain store "Monpacie"
Collaboration with the Cómon Agency is a huge contribution to the development of our Instagram page, especially its visual component.
The task we asked the agency at first glance is very simple – to create photo and video content for social networks with the subsequent writing of posts and their publication.
The difficulty was the lack of homogeneity of the product to be presented.
Thanks to the specialists of the Cómon Agency, and first of all our manager Annie, we managed to develop a unified style of publications and radically change the visual component of the tape.
I am grateful to all the staff of the agency for their ability to hear and listen.
It is very easy and pleasant to work with them.
Marketologist of chain store "Monpacie"
Collaboration with the Cómon Agency is a huge contribution to the development of our Instagram page, especially its visual component.
The task we asked the agency at first glance is very simple – to create photo and video content for social networks with the subsequent writing of posts and their publication.
The difficulty was the lack of homogeneity of the product to be presented.
Thanks to the specialists of the Cómon Agency, and first of all our manager Annie, we managed to develop a unified style of publications and radically change the visual component of the tape.
I am grateful to all the staff of the agency for their ability to hear and listen.
It is very easy and pleasant to work with them.
Founder of an online store Ladyfor
I have only positive reviews! Representatives of the company are always in touch, take responsibility for their work and give ideas that really work.
When I started working with the Cómon Agency, I marked my wishes and we followed in the footsteps of my ideas, but Aleksandr insisted on launching a certain advertising campaign.
I went for it for an experiment that turned out to be very successful.
This idea of Aleksandr made me a cash desk of UAH 310,000 for 2 weeks with a margin of 50%.
All the advertising campaigns we run now are profitable.
And what I especially like is that the team is always in touch. If one person could not answer – others insure. If there was a force majeure over the weekend, they will always help to deal with it.
Founder of an online store Ladyfor
I have only positive reviews! Representatives of the company are always in touch, take responsibility for their work and give ideas that really work.
When I started working with the Cómon Agency, I marked my wishes and we followed in the footsteps of my ideas, but Aleksandr insisted on launching a certain advertising campaign.
I went for it for an experiment that turned out to be very successful.
This idea of Aleksandr made me a cash desk of UAH 310,000 for 2 weeks with a margin of 50%.
All the advertising campaigns we run now are profitable.
And what I especially like is that the team is always in touch. If one person could not answer – others insure. If there was a force majeure over the weekend, they will always help to deal with it.
Every day, nearly 2 billion users visit Facebook. And that’s a compelling argument for including this social network in your company’s marketing strategy. Advertising on Facebook can be one of the key drivers of sales and business growth. The most important thing is to do it right. We will explain in detail how we increase the profits of our clients through advertising on Facebook.
Advertising on Facebook is suitable for almost any type of business, as long as the products and services comply with Meta’s rules. And there is a logical explanation for this: whether you sell directly to customers or work with company representatives, promote mass-market goods, or specialize in niche products, ultimately, you are selling to people. Among the nearly three billion platform users, there are certainly those who might be interested in your offerings.
When promoting on Facebook, the sphere of your business is not as crucial as how well-prepared your business is for running ads. The success of an advertising campaign depends on the following factors:
If your offer is generic and the creatives can easily be confused with dozens of other ads, the click-through rate (CTR) will be low, even if the promoted products are in high demand in the market.
Despite the «versatility» of Facebook as an advertising platform, Meta Corporation has its own list of prohibitions and restrictions for certain business niches. The following are prohibited from being promoted on the social network:
Strict restrictions apply to the advertising of online pharmacies, gambling, and lotteries. Official permission from Meta is required in these cases. To promote cryptocurrency, at least one of the 27 licenses approved by the company is necessary.
We have extensively discussed the rules and requirements of the advertising accounts system in the article: Why does Meta block advertising accounts and how can they be restored?
The choice of the right audience and the relevance of the content for that audience are key to successful advertising. When setting up campaigns, we specify the following characteristics:
To increase the effectiveness of Facebook advertising, we combine different characteristics in one ad group. When setting up audiences, we go beyond the general parameters available in the Facebook Ads Manager and offer a more precise targeting approach for your customers.
We create look-alike audiences based on the data uploaded to the ad account, allowing ads to be shown to new users who closely resemble your existing subscribers, for example.
We also conduct retargeting campaigns to re-engage users who have already interacted with your company. Our priority is personalized (dynamic) retargeting, which involves displaying ads based on users’ previous actions.
Our specialists work with all available ad formats on Facebook, but when analyzing your brand and target audience, we determine several of the most relevant types of creatives for your business. In general, you can set up the following formats on the social network:
When creating creatives, we don’t limit ourselves to a single template but create diverse and distinct designs for a single ad campaign. During the testing process, we select the variations with the best performance.
Despite the fact that Google’s contextual advertising and Facebook’s targeted advertising can solve practically the same objectives: attracting traffic and leads, increasing sales, and collecting contacts, they are displayed on different platforms and differ significantly in their principles of operation. Targeted advertising on Facebook utilizes audience characteristics from social networks, while in contextual advertising, ads are sorted based on the user’s keyword query. Therefore, there is no inherently more effective option between the two types of paid advertising; it all depends on the specific characteristics of the business.
Targeted advertising on Facebook works better for companies that do not have their own website but want to introduce their brand to the audience and build long-term interaction with users. Additionally, this type of advertising often requires lower costs, making it suitable for entrepreneurs with a relatively small budget for promotion, such as small business owners.
For some clients, we recommend taking a comprehensive approach and launching parallel campaigns on both Facebook and the search engine.
Targeted advertising does not directly influence a website’s positions in the organic search results of a search engine. However, there are several indirect factors that can help improve SEO performance.
Therefore, an advertising campaign can indirectly influence search engine rankings, but only if the ad directs users to a landing page on the website.
The cost of advertising on Facebook is determined by two factors:
In our marketing agency, we offer several pricing plans depending on the current situation, needs, and goals of the business. During the initial consultation, we conduct a briefing to assess the required investment in advertising. The chosen pricing plan is fixed before starting the collaboration, and additional expenses are excluded.
Using the services of a marketing agency is the optimal choice for entrepreneurs who want to achieve guaranteed results in a relatively short period of time. There are several reasons for this.
