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SEO pricing

Cost of SEO optimization and promotion: what you pay for

Packages from $500 a month and audits from $200. We show exactly what is inside the price, with no hidden extras and no promises of page one in a week.
  • Google Partner
  • 7+ years, 200+ clients, 15+ specialists
  • Packages from $500 a month
from $500SEO package per month
20–40specialist hours per month in a package
from $200SEO audit, report in 7 working days
$150per hour of SEO consultation

What the price of SEO is made of

SEO specialist hours

The core of the price: optimisation and promotion of your site. Our rates are built on working hours per month: 20, 30 or 40. A specialist hour starts from $25 on the minimum package.

SEO copywriting

Copy for categories, services and the blog is priced separately, depending on volume, topic and complexity. It can be written on our side or yours.

Link building

Link work is part of the packages, but the placement budget depends on the niche and the platforms chosen. Methods are explained on the link building page.

Implementing fixes

Technical fixes from the audit are carried out by a developer. We estimate that time separately because it depends on your platform and how complex the changes are.

SEO packages

Base
package

Price
from $500/month
  • 20 working hours of an SEO specialist per month
  • For small sites and local businesses
  • Audit, keyword research, on-page optimisation
  • Link building and monthly reporting

Standard
package

Price
from $700/month
  • 30 working hours of an SEO specialist per month
  • For mid-sized sites with a more active SEO strategy
  • Adds competitor analysis and technical optimisation
  • Link building and monthly reporting

Premium
package

Price
from $900/month
  • 40 working hours of an SEO specialist per month
  • For large sites and online stores that need the full range of SEO services
  • Adds an SEO marketing strategy and semantic structure of the site
  • Link building and monthly reporting

The exact price depends on the scope of work and your goals. We calculate it free of charge after a consultation.

What is included in each package

The scope of work by level. “Yes” means the item is part of the package.

Work itemBase (20 h)Standard (30 h)Premium (40 h)
SEO auditYesYesYes
Analytics report analysisYesYesYes
Competitor analysis—YesYes
SEO marketing strategy——Yes
Keyword researchYesYesYes
Semantic structure of the site——Yes
Briefs for landing page contentYesYesYes
Briefs for blog contentYesYesYes
On-page optimisationYesYesYes
Technical optimisation—YesYes
Link buildingYesYesYes
ReportingYesYesYes

Writing the actual copy and developer time for implementing fixes are billed separately, see below.

Prices for individual SEO services

You do not always need continuous promotion. Here are the guide prices for separate formats:

ServicePriceNotes
SEO auditFrom $200Depends on page count and structural complexity; report in 7 working days. Included in the monthly plan for projects under promotion
SEO consultation$150 per hourOne-off or during a project. Projects under promotion get unlimited consultations
SEO specialist hourFrom $25On the minimum package; depends on the specialist’s level and task complexity
Monthly SEO promotionFrom $500 / $700 / $900Packages of 20 / 30 / 40 specialist hours
SEO copywritingBilled separatelyDepends on volume, topic and complexity. Written by our copywriter or yours
Ecommerce SEODepends on the catalogueA guide for a store with up to 100 categories: about $800 including copy and fixes
English-language and multilingual sitesDepends on scope and regionsWe take the specifics of the international market and competition into account

Prices are in US dollars. Ad budgets and third-party tools, where needed, are not included.

What affects the cost of SEO most

No two SEO projects are identical. These are the factors that can make your price differ from the guide figures.

Site size

A ten-page site and a store with thousands of product pages need very different amounts of work, and page count also sets the audit price.

Niche competition

A crowded niche needs more content, more links and more time to see results than a narrow local one.

Current state of the site

Accumulated technical errors, duplicates and weak structure add to the workload in the first months.

Number of language versions

For every language we research keywords and write meta tags separately, so three languages cost noticeably more than one.

Website platform

Optimising a standard CMS is usually cheaper than custom code or a framework, where changes are harder to make.

Goals and timeline

Entering new markets quickly, or publishing many new pages, takes more specialist hours each month.

How to compare SEO proposals

The same amount in two proposals can mean very different amounts of work. Before you choose, ask:

  • how many specialist hours per month are included in the price;
  • whether copywriting, links and implementation of fixes are included or invoiced separately;
  • which links are acquired and where they are placed;
  • who works on the project and how often you receive a report;
  • how success is measured: organic traffic and leads, or rankings alone.

Suspiciously cheap packages and promises of the top spot for a fixed fee are red flags.

How we work out your price

01

Consultation and brief

We learn about your business, site, niche, goals and any earlier SEO experience.

02

Express analysis or audit

We assess the state of the site and the competition. If needed, we run a full SEO audit.

03

Choosing the format

We propose a package by hours or a one-off optimisation, and list copywriting and developer work separately.

04

Agreeing the plan

We confirm what is in the price, which work comes first and how results will be measured.

05

Start and reporting

We begin work, and every month we show where the hours went and what results they produced.

Cases

SEO promotion of the Korean cosmetics site
  • SEO

Case: SEO promotion of the Korean cosmetics site online store shelfie.com.ua in Ukraine

More
  • Complex

Case: complex SMM-promotion of the chain of alcohol stores “Beloe Sukhoe”

More
  • SEO

Case: Brought the TOP-1 and increased organic traffic to the vector image site by 381.48% in the USA

More

Frequently asked questions

How much does SEO cost per month?
Our packages start from $500 a month (20 specialist hours), the standard package from $700 (30 hours) and the premium package from $900 (40 hours). The final amount depends on site size, competition and the scope of tasks. We provide an exact calculation free of charge after a consultation.
Why do SEO agency prices vary so much?
Because agencies sell different amounts of work: specialist hours, copy, links, reporting. To compare fairly, ask what exactly is in the price, who works on the project and how results are measured. A price without a scope of work says nothing about quality.
What is not included in the price?
Copywriting (depends on volume, topic and complexity), developer time for implementing fixes, and any paid third-party tools or placement budgets that a project needs are billed separately. The ad budget for PPC is also paid separately.
Is there a one-off option without a monthly fee?
Yes. We draw up a plan of SEO improvements and complete the tasks within one month. You can also order just an SEO audit from $200. In the market, one-off projects usually cost $1,000–3,000, so the cost depends on scope, and we calculate it after the brief.
How much do an audit and a consultation cost?
An audit starts from $200 and depends on page count and structural complexity. An hour of SEO consultation costs $150. For projects already under promotion, the audit is included in the monthly plan and consultations are unlimited within project communication.
Do I pay for hours or for results?
Rates are built on the working hours of an SEO specialist, because hours define the amount of work. We measure success by growth in organic traffic and leads, but we do not promise rankings: Google does not sell priority placement and nobody controls the algorithm.
When does SEO pay back?
Quick fixes can move rankings in 2–3 weeks, and noticeable growth for commercial queries usually shows after 3–4 months. In a competitive niche with a young site, 6–12 months is realistic. Payback depends on your niche, average order value and site conversion rate, so we estimate it in the consultation.
Is the price different for foreign markets?
Yes. Promoting sites in other languages depends on the volume of work and target regions: separate keyword research, hreflang and local competition. See our SEO in Europe page, and for an overview of services go to SEO services.

How much SEO costs: how pricing works and what to watch for

“How much does SEO cost?” has no single answer, because the price depends on site size, niche competition and the current state of the project. There are still useful reference points. Our SEO services packages start from $500 a month, an audit from $200, and an hour of consultation costs $150. Here is how it works.

Why we price by hours

SEO is a long-term service, and the clearest way to measure its scope is specialist time. That is why our packages consist of 20, 30 or 40 working hours per month. A specialist hour starts from $25 on the minimum package, and the rate beyond that depends on seniority and task complexity. You see a concrete volume of work, not a vague “comprehensive package”, and reports show where the hours went.

What the price is made of

  • SEO specialist services: optimisation and promotion;
  • SEO copywriting: copy for categories, services and the blog;
  • link building: working on your backlinks, explained on the link building page;
  • implementing fixes that come out of the technical audit.

Copywriting and developer time are usually billed separately, which is fair: you pay only for the work your site needs.

What moves the price most

Site size, competition, current technical state, the number of language versions and the platform. Three languages multiply the volume of keywords and meta tags, and a standard CMS is usually cheaper to optimise than custom code. Online stores add catalogue specifics, covered on the ecommerce SEO page: a small store with up to 100 categories may cost about $800 including copy and implementation. Across the market, working with an agency typically costs $500–1,500 a month and one-off projects $1,000–3,000.

Which package to choose

  • Base: for a small service website or local business that needs an audit, keyword research and basic on-page optimisation.
  • Standard: for a mid-sized site with a more active SEO strategy, adding competitor analysis and technical optimisation.
  • Premium: for a large site or online store that needs the full range of work, an SEO marketing strategy and a designed semantic structure.

If you are unsure, you can pick the package after the audit or consultation. The right number of hours depends on what the site needs, not on a target budget. It also helps to remember that SEO is a multi-month investment: early on, the budget mostly goes into the foundation, and the foundation is what later produces steady results.

How to start without overpaying

If you are unsure what the site needs, begin with an SEO audit. It shows which work will have the largest effect and lets you compare agency proposals by content, not just by price. A new project has its own specifics: see new website promotion.

What we do not do

We do not promise rankings for a fixed fee: Google does not sell priority placement and algorithms change. We take responsibility for the plan, the delivery and transparent reporting. First changes, such as meta tags and templates, can move rankings in 2–3 weeks, steady growth usually shows after 3–4 months, and competitive niches or young sites may need 6–12.

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