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Case: 6188 conversions received at a price of 51 UAH. in the online store with water filters.
How we received 6,188 conversions for 224,660 UAH of advertising budget in 2 months
About the project
Acvadom is an online store of water filters at affordable prices with a wide range of choices.
Goals and objectives
Before starting work on the project, we identified the main goals
Increase the number of orders within the established budget
Brand recognition
Difference from competitors
Realization
During the brainstorming, the team established:
– portrait of the target audience
-Types of campaigns that will be used (Performance Max from Product Feed, search campaigns).
-Tasks that need to be implemented and goals set for the first two weeks to obtain market dynamics and audience feedback.
A merchant center and product feed were created. Advertising campaigns have been developed. Search campaigns gave much worse results, so the decision was made to work only with trading companies and the data feed.
The results obtained were higher than expected, and a split test for dividing products through a custom label gave a positive result, allowing us to divide products into different campaigns and work on them separately.
Below we attach the results and indicators of the advertising campaign:
Results
For 2 months of active work, we received:
6188
conversions
51 UAH
cost of one application
224 660 UAH
advertising budget