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Case: Reduced the cost per lead by 67% and increased the number by 298% in the online education niche
How we got 772 leads for $4.7 with an advertising budget of $3,642
About the project
Tehnikum is a school of current IT professions in Tashkent, where students are taught from 0.
What did we have at the start?
Advertising activity was carried out at the start of the cooperation, but the result did not suit the business.
The results the client came with:
Advertising budget – $3,671
Number of leads – 259
Cost per lead – $14.14
Goals and objectives
Before starting work, we identified the main goals:
increase in the number of leads
reduction in price for one lead
effective analysis of previous advertising campaigns
Realization
At the time of the brainstorming, the team established:
– critical errors in working with account
-Vector of development of advertising activity
-Tasks that need to be implemented and goals set for the first two weeks to obtain market dynamics and audience response.
By carrying out optimization work with the account and changing the vector of uncontrolled movement to a well-thought-out strategy with an emphasis on branded traffic and the development of a category segment, we were able to significantly improve the situation.
We managed to reduce the cost per lead by 67% and increase the quantity by 298%.
Creatives
Below we show the advertising creatives that worked best.
Results
For 3 months of work, we received:
3 642$
advertising budget
772
leads
4,7$
cost per lead