SMM

Case: We received 14,000 thousand subscribers thanks to high-quality SMM management in the niche of psychology

About the project

The Institute of Practical Psychology "Leader" trains people to become consultant psychologists, and also conducts free online webinars with interesting information on psychology.

Goals and objectives

Before starting work on the project, we identified the main tasks:

recognition of the institute

filling the page with the most useful content for students

lead generation with sale of services

increasing and expanding the audience

promotion of the institute

stylish and high-quality visual

Realization

We began cooperation with the Institute back in February 2021.

Over the period of our collaboration of several years, we made several changes to the visuals of the feed and stories. Also in 2022, the Institute completed a complete rebranding, so in this case we will show our latest results, after the rebranding.

We have developed a new visual grid and promotion strategy. According to it, we make all publications in different variations and alternate different types of content. We also enrich our page with reviews from students who have achieved results. And we add video clips of courses to the content. All these actions lead to the realization of our goals that we set at the start of our work.

Visual

We created the visual on the page in the same style, using a calm color scheme with the addition of interesting graphic elements. Both in publications and in posts they mixed content – entertaining was combined with information and “selling”. We are currently developing various topics, conducting interactive activities and surveys for subscribers. Thus, we increase their activity and involvement. Through stories we warm up for the Institute’s webinars and drive traffic to the Telegram channel.