Case: SEO promotion of a cosmetology clinic website

Cosmetology Promotion Plan

What did you have to deal with?

• young site without authority, competitors are 5-10 years old
• website platform that has low loading speed
• undeveloped semantic core
• poor quality SEO optimization
• internal linkings
• errors in URLs and duplicates
• null backlinks profile

 

We conducted a full technical audit of the site, focused on developing the structure and clustering of queries, collecting the semantic core and analyzing competitors.

Based on the analysis, it was decided to focus on optimising landing pages and expanding the structure, as well as developing additional entry points to the site through a blog.

We focused on local requests, since services are carried out directly in the clinic in order to immediately obtain visible results. We had two geos, that is, two cities Barcelona and Tarragona.

Close communication with the client helped to identify not only priority keywords, but also hidden services, so we actively worked out not only the semantics, but also the price list with all services and additional services, even if they had low and medium low volume.

In order not to be scattered on huge budgets, we started with low-frequency regional keywords, then we saw an increase in mid-range and low-frequency keys.

We paid attention to the Internal linkings. We connected analytics systems to evaluate the results of promoting an aesthetic medicine clinic and beauty salon.

Having studied all this and assessed the growth points of the site, a plan of work and services for the promoted project was formed:

Technical SEO

• Technical SEO site audit
• Connecting analytics systems
• Analysis of GSC reports
• Analysis of GA reports
• Ranks analysis
• Site structure analysis

 

SEO Optimization

• Creation of an optimization plan
• Keywords Research, adding to the service for tracking positions
• Development of semantic website architecture – separation of commercial and information requests
• Content creation
• On-Page Optimization and further optimization of meta tags (title, description), headings (h1-h1) and linking

 

Content SEO

• Writing articles for the blog

 

Link Building

• Outreach

Results of Cosmetic Clinic SEO Promotion

As a result of the work done, we received an increase in organic traffic on Google by 222.8% in 6 months.

Impressions and clicks continue to grow

A detailed website structure has been developed:

Over the six months of promotion of the cosmetology clinic, the project’s growth dynamics in Google search were achieved in Spain, the Catalonia region, the cities of Barcelona and Tarragona. Growth of positions in organic search results of Google Spain

We began to receive additional organic traffic to the site due to information requests from the blog

In conclusion, we would like to add that if you see that your website does not bring traffic and clients from Google’s organic results, and does not occupy a leading position, then you should definitely contact specialists for SEO promotion. Investments in SEO always have long-term and lasting results, and also have a positive effect on brand development and its recognition. We provide high-quality SEO optimization. Without unnecessary water, without expensive development, on any CMS platform, for any geo from Ukraine, Europe to the USA, for any niche from sites with services to online stores.

It is a mistake to believe that if your competitors have been promoting for a long time, then you will not catch up with them. The search results and algorithms are constantly updated, and good quality work on website promotion will certainly bring results that will not disappear, as is the case with paid advertising.