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Case: reduced the conversion price by 48% and increased the quantity by 329% in an online store of branded glasses in a mounth of work
How we reduced the conversion price by 48% in a month and increased the quantity by 329%
About the project
The project is a branded sunglasses store. Advertising activity was carried out at the start of cooperation, but the result did not suit the business.
The results the client came with:
Advertising budget – $2,555.12
Number of conversions – 17
Conversion cost: $150.14
Income – $4,591.63
Profitability – 180%
The main goal was to increase the number of sales and reduce the price per sale.
At the time of the brainstorm, the team established:
- Critical errors in working with account
- Vector of development of advertising activity
- Tasks that need to be implemented and goals that were set for the first two weeks to obtain market dynamics and audience response.
Realisation
By carrying out optimization work with cloud recording, and changing the vector of the unkerated roc to a well-thought-out strategy, we were able to significantly improve the situation.
Find the results:
Advertising budget – $4,372.23
Number of conversions — 56
Conversion rate – $78.11
Income – $16,192.11
Profitability – 370%
Data from analysts “before”:
Data from “after” analysts:
Results
We managed to reduce the conversion cost by 48% and increase the quantity by 329%. While expenses increased by 171%, income increased by 352%. Profitability has doubled. As you can understand from the case, any business can be optimized and its performance improved. The main thing is to use all the advertising office tools as efficiently as possible for your business, and then this case will become a reality!