What is SEO promotion
SEO (Search Engine Optimization) is a set of activities aimed at making a website visible to search engines. One of the most compelling benefits of search engine optimization is that it helps to attract free traffic. Unlike paid advertising, SEO promotion of a website to the top does not require constant expenses.
However, to achieve results in SEO promotion, you need to understand and consider many factors. For example, the competition in your niche. If you are a beginner and your competitors have powerful websites, you may need 6 to 12 months to achieve your goal.
SEO promotion of a website to the top is a strategy for those who are willing to invest time and effort to get stable and long-term results. You need to constantly work, analyze the results, and make changes.
Moreover, even if you do everything right, there is no 100% guarantee that your site will be in the first place in the search results. Google itself writes in its help section that there is no priority registration. But the right approach to SEO promotion significantly increases your chances.
Principles of SEO promotion
For people to find a store on a high street, you need noticeable signs. SEO search engine promotion works in the same way, using the following tools:
Keyword Research. It is important to understand what words people use when they search for your products or services on the Internet. In other words, what words on the sign would attract their attention? For example, someone searches for “the most delicious milkshakes in Kyiv” and you want the website of your café to appear among the first results. To do this, we insert the keywords “milkshakes,” “milkshakes in Kyiv” etc., into the texts, titles, and product descriptions on your website.
Creating High-Quality Content. Content should be “tasty” — interesting and useful. Articles, blogs, and videos attract the attention of visitors and keep them on your site. Therefore, they should be informative and answer users’ questions. It is also important to remember that search engines “love” fresh content, so it is crucial to update the information on the site regularly.
Technical Setup of the Website. If the goods in the store are neatly laid out on the shelves, and the prices are visible, customers will be satisfied. Similarly, website navigation should be simple. A web resource should have a clear structure and be displayed correctly on different devices (phones, tablets, laptops, etc.). If it is not, you lose customers. Also, SEO optimization and website promotion require that each page loads quickly because no one likes to wait.
Setting Up Links. If other popular resources link to your site, it gives you “credibility.” Search engines see this and raise your site in the rankings. Additionally, you can ask friends, colleagues, and partners to leave links to your site.
Social Media. Talk about your new products, share useful information, answer questions, and communicate with your subscribers on social media. The more people know about your online store, the better for SEO. In other words, actively invite people to your store.
Analytics. Keep track of how your website is performing. Use analytics tools to understand what works and what doesn’t.
Features of SEO promotion for an online store
SEO promotion for an online store has its own peculiarities that should be taken into account to achieve success, namely:
Type of content and site structure. A corporate website usually has a few pages, such as “About Us,” “Services,” and “Contacts.” The structure is linear and simple. However, an online store has many pages, including product pages, categories, delivery methods, payment methods, etc. It is very important to optimize their structure for search engines and easy navigation. This means that unique titles, meta descriptions, and product images should be on every page.
Keyword format. A corporate website uses short keywords, usually terms that describe the company’s services or products. An online store, on the other hand, is optimized for long key phrases, which can include specific product characteristics.
Updating information. Unlike corporate websites, online stores need to regularly update information about products, prices, descriptions, stock availability, etc.
Local optimization. A corporate website can use local SEO strategies if the company operates in a specific region. An online store usually needs broader geographic optimization, especially if its products are available globally.
Work with reviews and ratings. A corporate website may have limited reviews, while an online store needs to constantly and actively collect reviews and manage ratings for each product.
Important Aspects of Online Store Promotion:
- Keywords related to products. These can include:
– local keywords: “order sushi in Kyiv,” “Thai massage in Darnytsia”;
– user queries: “what are digital goods and where to sell them”;
– seasonal keywords: “Black Friday discounts,” “summer shoe sale,” etc.
- Unique descriptions. A unique description should be created for each product so that search engines can better distinguish between pages and improve their ranking.
- Optimized titles and descriptions. These should be created for each category, and internal links between categories and products should be added. This improves navigation for users and provides search engines with more information about the site structure.
- The URL of each product should be short, informative, and contain keywords. This helps search engines better understand what the page is about.
How much does SEO promotion cost?
Today, monthly cooperation with SEO agencies usually costs between $500 and $1,500. If we are talking about hourly rates, they can range from $75 to $100 per hour. For one-time projects, prices typically range from $1,000 to $3,000.
More specifically, the cost of SEO promotion depends on many factors. Search engine optimization covers a lot of different work: collecting the semantic core, conducting an SEO audit, writing meta tags, fixing SEO errors, etc.
Two factors have the greatest impact on the price of SEO promotion: the number of language versions of your website and the platform on which the website is built. If you have three language versions, the price will be higher because the amount of work involved in collecting keywords and writing meta tags increases significantly. As for the platform, website optimization on a CMS will be cheaper than on custom code or a framework.
Now let’s talk about specific numbers. For example, if you have a small online store with up to 100 category pages, the cost of SEO promotion can be about $800. This amount includes SEO texts for each page, as well as the budget for implementing changes by a programmer.
To find out exactly how much an SEO promotion contract with Cómon Agency will cost you, you can request an express website analysis.
Order SEO Promotion for Your Online Store from Cómon Agency
If you’ve opened a fantastic online store, invested a lot of money, effort, and time into it, but sales are still stagnant, customers aren’t visiting, and your site is on the tenth page of Google, you need to act urgently. What should you do? Contact Cómon Agency for help. Our experts bring websites to the top positions of search engines and attract targeted traffic that converts into sales. With us, you receive not just a service but a comprehensive package of services.
What we do in the first month:
- analyze your niche and competitors to identify your rivals and pinpoint your strengths;
- create a tailored promotion strategy: no two websites are identical, so we take a unique approach to each case, considering and adjusting everything;
- collect search queries;
- distribute keywords across landing pages;
- write meta tags;
- prepare a specification document;
- perform copywriting;
- implement all these changes on the website.
Every month, you receive reports on the promotion results to understand how your investment is paying off. We are always ready to make adjustments if something goes wrong because our approach is flexible and adaptive.
SEO promotion is a complex and time-consuming process, but with Cómon Agency, it becomes easier, clearer, and more effective. We do our best to make your business grow and prosper. Order SEO promotion from Cómon Agency and feel the difference.
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