The whole world moved to the Internet a long time ago, and now it is rapidly developing its activities here. Nowadays, it is difficult to imagine a business without a web presence.
Certainly, today you can still distribute leaflets on the street or stick posters in doorways, and buy radio ads or billboards. But even if you run your own offline store, people will still search for it on the Internet.
However, creating a website is not enough to get clients and lots of traffic. Online promotion is not as easy as it seems at first glance. Otherwise, every second guy would become a successful businessman.
So that’s where SEO kicks in.
What is SEO?
SEO is an abbreviation for search engine optimization, which allows the website to achieve a high ranking in Google organic search results.
SEO has two goals:
- Figure out what users are looking for online so that you can create high-quality content that meets their intentions.
- Create a website that search engines will find, index, and read.
Moreover, SEO is a great way to improve the quality of the website, making it user-friendly, fast, and intuitive.
This promotion method makes no difference whether it’s a large or small business, B2B or B2C, specific niche or service. It works for everyone.
What would search be like without SEO?
It is hard to say how users would even find websites in a Google search without SEO. Search results would be too easy to manipulate.
Basically, this promotion method ensures that users find the information or product they need within seconds. It sets a specific order on the web.
Studies reveal that the #1 result on the first page brings in about 33% of all clicks. Overall, only the first 5 results of the first page get most of the search traffic. At the same time, Google considers many factors to determine the website ranking, consequently affecting the results.
This means that being at the top pays off because most people searching for a certain keyword will click on that result. The more clicks you get, the more chance you have of turning a visitor into a customer.
You shouldn’t expect the website to show up on the first or even second page without extra optimization. It happens only if there is no competition in the niche or if it is a one-of-a-kind product.
In other cases, the lack of SEO will make promotion among the dozens or even hundreds of other competitors extremely difficult. SEO will get you to the top positions.
Internal SEO, which is done directly on the site. It includes content optimization – body text, keywords, meta titles, meta descriptions, images, and more. Internal SEO assists search engines in interpreting the content of a website, and once Google identifies the content, it can award the website by displaying it for search queries that Google determines to be relevant
- External SEO is all the optimization that happens off-site. Most of the work here focuses on link building – that is, encouraging reputable websites to refer to your source.
- Technical SEO is the optimization that helps search engines scan the site and improve user experience (UX)
- Local SEO promotes products or services using Google My Business, creating local landing pages, optimizing local profiles, links, and more.
Well, we got to the bottom of what SEO is and what it is needed for. Now let's talk about its pros.
1. SEO affects website traffic
Often organic search is the most important source of traffic for all websites. The higher the site’s ranking for relevant keywords, the more traffic it gets. Good SEO helps to improve the ranking so that the site appears more often at the top of the search results and gets more visits.
2. SEO is about trust
The sites that appear at the top of search results are considered to be more credible.
In fact, less than 1% of users end up clicking on the second-page results. Therefore, websites on the first page are considered to be the most relevant for the query.
Unless you own a large company, such as Apple, users most likely don’t type your brand in the search bar.
Still, if your site will often appears at the top of search results – it will affect its visibility.
4. Better traffic
Typing in a query, the user will search for a site that best meets his needs.
Consequently, proper SEO allows each web page to be an entry point for a new user and gives him exactly what he is looking for.
Also, a good optimization strategy is attracting customers at every sales funnel stage.
5. It’s an investment in the future
On the one hand, SEO is an ongoing process, the results of which don’t emerge instantly. To see them, you need to wait 6-9 months. But once this promotion method starts to pay off, the site will get free traffic.
At first, SEO may seem more expensive and time-consuming in terms of results. But it is still more profitable and efficient because it has a long-term and cumulative effect.
In PPC, the website will appear in search results only when advertising investments are made. And once they stop – indicators fall, the amount of traffic decreases as well as profits.
Things are different with SEO. If a site has reached the top positions, it remains there until it is displaced by competitors or until Google algorithms change. That is, its ranking and position in the search results won’t drop in one day. Although it is a long-term game, but this promotion method is a great investment in the future.
SEO is one of the most profitable promotion methods. All because users are attracted once they have already taken an action by going to Google and typing a query related to your product or service. Once a site gets good rankings in the search results, it benefits from regular traffic and a steady flow of loyal customers.
7. Improving the user experience on the site
SEO makes a site look better both to a search engine crawler and to the user.
What does that mean?
Optimization assists in moving to a secure protocol, increasing loading speed, improving design, creating landing page templates that will bring conversions.
To do so, experts use content marketing, social marketing, online advertising, UX design, and much more.
8. This method will not lose its relevance
Users will always search for products and services online, and brands will always look for the most cost-effective ways to engage them. Even though the role of SEO and Google’s algorithms may change, there are new entry points all the time. For example – search by voice, through apps, and much more.
It’s hard to imagine a site that wants to have a traffic flow and generate profits but doesn’t use SEO promotion, which is crucial for a brand’s presence on the Internet.
This method’s benefits help ensure success for any business.
You can reject SEO and emphasize SMM, PPC, and targeted advertising as much as you want, but you can achieve much better results with a well-optimized website.
If you want to know more about this promotion method for your business or to get a consultation, leave a request. We will analyze your site and develop a proper strategy for it.