SEO

Case: Brought the TOP-1 and increased organic traffic to the vector image site by 381.48% in the USA

How we brought the site to the top 1 of the search results of the English-language Google.com and increased the number of downloaded designs from 0 to 1,159 per month

About the project

SVGOcean is a website that sells vector graphics in the USA.

What was before?

A new young site with a promotion strategy – the key region is the USA, which is oversaturated with offers and is the most promising and expensive to promote.

What did we have to deal with?

An English-speaking young site without authority, age of competitors from 5-10 years
No promotion strategy
Undeveloped semantic core
Zero SEO
Technical flaws in the site navigation system
Null backlinks profile
Expensive cost of external promotion

Project Features

Vector graphics sites have their characteristics, where not only the development of a catalog and the position of categories for promoted keywords come to the fore, but the development of product cards and image optimization for Google image search.

Goals and objectives

Goals and objectives that we identified before starting work on the project:

Attracting traffic

bringing the site to the first positions of Google search results

SEO optimization from scratch

developing a catalog and additional entry points

external promotion

Realization

Vector Design Website Promotion Plan

We did a full technical audit of the site, competitor analysis: site structure, related keywords, and search suggestions, backlinks identified the key entry pages that bring the most traffic.

The complexity of the project and the niche was to eventually get a large hub of proposed popular designs that most often meet user keywords and cover mid- and low-frequency queries.

Based on the analysis, it was decided to focus on optimizing website product cards and images, since they are the ones that bring the most traffic in image search, as well as clustering categories and building up a backlink profile.

During the initial analysis, it became clear that the client’s site being promoted has a very small structure, lack of optimization of categories and alternative image texts, insufficient content (both commercial, and informational) and a complete lack of links. Many requests were lost on the site and subcategories pages were not worked out.

After studying all this and evaluating the growth points of the client’s site, a plan of work and services for the promoted project was formed:

Technical SEO

Technical SEO site audit
Analysis of GSC reports
Analysis of GA reports
Analysis of CMS capabilities
Ranks analysis
Analysis of the site structure
Analysis of competitors (number of pages/categories)
Tasks for improvements (meta tags, alt for images)

SEO Optimization

Creation of an optimization plan
Keywords Research, adding to the service for tracking positions
Development of the semantic architecture of the site
Content creation
On-Page Optimization
Detailed analysis of the product cards + recommendations

SEO Consulting

Comprehensive audit and promotion strategy development
Elaboration of the range of designs offered on the site to cover midrange and low-frequency search queries

Content SEO

Checking content for uniqueness
Writing articles for the blog
Writing articles for guest posting

Link Building

Technical Link Building
Outreach
Crowd marketing

Results

After six months of active work with an SEO specialist, a Project manager, and a business owner, having excellent communication and feedback, they jointly received impressive project growth dynamics: