Complex
Case: complex SMM-promotion of the chain of alcohol stores “Beloe Sukhoe”
We updated the visual and attracted 9500 subscribers for $0,27 in the gray theme of Facebook
About the project
"Beloe Sukhoe" - is a chain of alcoholic beverage stores throughout Ukraine. The assortment includes more than 2000 types of alcohol and snacks for it. Drinks are supplied from all over the world. The network employs a huge number of specialists in their field, each of whom additionally received an education in the field of wine and gastronomy. All this allows the stores "Beloe Sukhoe" to confidently declare the high quality of their goods and services.
The goals and objectives
Before starting work, we outlined our main objectives and goals, that we had:
Increasing brand awareness with social media
Informing customers about promotions and discounts
Growth of engagement on the page
Creation of unique content
Working with Feedback
Informing people about the opening of new stores in Ukraine
Help in finding new employees through advertising
Increasing the number of followers per page
Implementation
We regularly held photo sessions in which we tried to present the products as tasty and aesthetically pleasing as possible. We added levitation and animation, which made it possible to further diversify the content and make it more interesting and memorable for subscribers.
We have introduced many headings, including a variety of benefits, recipes, combinations with dishes, interesting facts and stories, collections, reports on wineries and wine varieties. We have made the content as useful and interesting as possible.
We regularly held various contests and interactive events, which helped to significantly increase engagement and activity on the page.
In stories, we also introduced a lot of headings, added a lot of videos and stop-motion frames. We brought them into a single style, making them more aesthetic and animated.
Targeted advertising
We launched targeted advertising:
- to find employees and informing;
- to inform about the opening of new retail outlets of the network;
- to attract new subscribers to social networks;
- to inform about new promotional offers and discounts;
- to involve users to participate in contests and interactive activities.
It should be noted that advertising of alcoholic products and brands is a gray topic, which is why advertising accounts are often blocked. Therefore, achieving the task was doubly difficult. But thanks to a creative approach and deep expertise, we managed to achieve the optimal price for a subscription in this niche – UAH 7.90.
Examples of photo
Examples of stories
Results:
We received such results after 6 months of cooperation:
+ 4000
Followers on Instagram
+ 5500
Followers on Facebook
на 200%
Increased engagement
на 23%
Increased reach
7,90 грн
Average price per subscriber
Reviews
Bogdan Puhkuy
Founder of BUD.SK
I want to thank and recommend Cómon Agency.
The company helps us to maintain social networks Instagram and Facebook, as well as set up advertising. Specialists are responsible for an important mission in our work.
I would also like to thank the managers for their hard work, recommendations and in general for our productive cooperation.
Bogdan Puhkuy
Founder of BUD.SK
I want to thank and recommend Cómon Agency.
The company helps us to maintain social networks Instagram and Facebook, as well as set up advertising. Specialists are responsible for an important mission in our work.
I would also like to thank the managers for their hard work, recommendations and in general for our productive cooperation.
Helga
Founder of DK Agency
Our company has been cooperating with the Cómon Agency for a long time.
We started using advertising on the ice and it was a discovery for us in the niche of finding new employees. For us, this is a good opportunity to gather the target audience at once and not exchange for unnecessary staff.
Thank you to our manager who responds promptly to all market changes, any of our questions and inquiries. Even if we set some difficult tasks, he always found ways to accomplish.
During the quarantine period, cooperation with the company was a real salvation at that difficult time.
Helga
Founder of DK Agency
Our company has been cooperating with the Cómon Agency for a long time.
We started using advertising on the ice and it was a discovery for us in the niche of finding new employees. For us, this is a good opportunity to gather the target audience at once and not exchange for unnecessary staff.
Thank you to our manager who responds promptly to all market changes, any of our questions and inquiries. Even if we set some difficult tasks, he always found ways to accomplish.
During the quarantine period, cooperation with the company was a real salvation at that difficult time.
Victoriya Grabova
Marketologist of chain store "Monpacie"
Collaboration with the Cómon Agency is a huge contribution to the development of our Instagram page, especially its visual component.
The task we asked the agency at first glance is very simple – to create photo and video content for social networks with the subsequent writing of posts and their publication.
The difficulty was the lack of homogeneity of the product to be presented.
Thanks to the specialists of the Cómon Agency, and first of all our manager Annie, we managed to develop a unified style of publications and radically change the visual component of the tape.
I am grateful to all the staff of the agency for their ability to hear and listen.
It is very easy and pleasant to work with them.
Victoriya Grabova
Marketologist of chain store "Monpacie"
Collaboration with the Cómon Agency is a huge contribution to the development of our Instagram page, especially its visual component.
The task we asked the agency at first glance is very simple – to create photo and video content for social networks with the subsequent writing of posts and their publication.
The difficulty was the lack of homogeneity of the product to be presented.
Thanks to the specialists of the Cómon Agency, and first of all our manager Annie, we managed to develop a unified style of publications and radically change the visual component of the tape.
I am grateful to all the staff of the agency for their ability to hear and listen.
It is very easy and pleasant to work with them.
Bogdan
Founder of an online store Ladyfor
I have only positive reviews! Representatives of the company are always in touch, take responsibility for their work and give ideas that really work.
When I started working with the Cómon Agency, I marked my wishes and we followed in the footsteps of my ideas, but Aleksandr insisted on launching a certain advertising campaign.
I went for it for an experiment that turned out to be very successful.
This idea of Aleksandr made me a cash desk of UAH 310,000 for 2 weeks with a margin of 50%.
All the advertising campaigns we run now are profitable.
And what I especially like is that the team is always in touch. If one person could not answer – others insure. If there was a force majeure over the weekend, they will always help to deal with it.
Bogdan
Founder of an online store Ladyfor
I have only positive reviews! Representatives of the company are always in touch, take responsibility for their work and give ideas that really work.
When I started working with the Cómon Agency, I marked my wishes and we followed in the footsteps of my ideas, but Aleksandr insisted on launching a certain advertising campaign.
I went for it for an experiment that turned out to be very successful.
This idea of Aleksandr made me a cash desk of UAH 310,000 for 2 weeks with a margin of 50%.
All the advertising campaigns we run now are profitable.
And what I especially like is that the team is always in touch. If one person could not answer – others insure. If there was a force majeure over the weekend, they will always help to deal with it.
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