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Case: Received 521 sales of world famous sandals
How did we get 521 sales in 2 months of work and increase the number of purchases several times?
About the project
A world-famous sandal brand that has won the hearts of men and women all over the world. According to the terms of cooperation, we cannot disclose the brand and sales amount.
What did we have at the start?
The client contacted us with the problem that the amount of sales and the number of purchases had dropped. Our task was to increase these figures. Having analyzed in detail point A, where we are now, we started working on the project.
Goals and objectives
Before starting work on the project, the main goals were identified:
Increasing the number of sales from the site
Recommendations for maintaining Instagram to set up advertising on it
Development of advertising creatives for our target audience
Realization
We identified several segments of our target audience, developed creative options and began launching test advertising.
Since June, we have been launching targeted advertising for conversion purposes and messages in Direct.
Advertising generated 521 sales
and ROAS 1056.19%.
As a result, the advertising campaign worked best for the audience with the title of frequently traveling cosmetologists, as well as Look-a-Like for the customer base.
Below we show the results and advertising indicators:
Advertising creatives
We share with you the advertising creatives that worked best.
Results
In 2 months of working on the project we received:
521
sales
1056,19
ROAS
6325,68$
advertising budget