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Target
Case: Received reservations worth $17,200 and a conversion of 40% at a hotel in Marianske Lazne.
How we received 249 reservations in a Czech hotel in the amount of $17,200 in 50 days using targeted advertising and a budget of $1173.46
About the project
Czech hotel Sun Palace Spa & Wellness, located in the heart of Marianske Lazne, just 20 meters from the Cross Colonnade with healing drinking mineral springs. Wellness treatments are included in the package.
What did we have at the start?
The client contacted us at the end of July 2022 – the main task was to attract visitors to the hotel for wellness treatments with a room reservation of 3 days or more.
Our task was to concentrate specifically on health packages.
Goals and objectives
Before starting work, we identified the main goals that need to be achieved using targeted advertising:
Increase in the number of bookings with health packages
Development of advertising creatives specifically for our target audience
Difference from competitors
Realization
After analyzing all the information received in detail, we began working on the project. Together with the team, in addition to goals and detailed analysis, we developed an advertising strategy. According to it, from the end of July to mid-September 2021, we launched targeted advertising for the goal of Lead Generation.
The ad generated 249 completed forms, of which 43 confirmed travel bookings with a conversion value of $17,200 and an ROAS of 1,365%.
As a result, the advertising campaign worked better for people who are interested in a healthy lifestyle.
Below we show the results and indicators of advertising campaigns.
Advertising creatives
Creatives that worked best:
Results
After 50 days of work we received:
249
leads
1173,46$
advertising budget
17 200$
total value of reservations received
40%
conversion