SEO

Case: SEO promotion of the Korean cosmetics site online store shelfie.com.ua in Ukraine

How we increased the organic traffic of a cosmetics store by 124.41% and brought the highest priority queries to the TOP-1

About the project

Shelfie is an online Korean cosmetics store in Ukraine that has been working since 2018. The site presents the best basic and active skin care products selected by experienced experts.

SEO promotion of the Korean cosmetics site

What did we have at the start?

Problem

A new young website on Laravel, which the client could not support due to the expensive cost of development. It was not possible to SEO optimization landing pages in the admin panel.

Goals

Migration to the WordPress CMS without losing results, optimization landing pages for brands and product catalogs, and starting work with information keywords. As a result: SEO promotion, increase organic traffic, bringing the site to the first positions of Google search results for high-frequency key queries for products and brands, building links.

Project Features

Cosmetics websites in 2024 are a very competitive niche, where the leaders for a long time are giants such как makeup.com.ua, eva.ua, www.notino.ua.

What did we have to deal with?

Young site without authority, competitors are 5-10 years old
Moving to a new CMS
Undeveloped semantic core
Poor quality SEO optimization, a large number of missed mid and low frequency keywords
Technical errors related to page headers
Null backlinks profile

Online store of Korean cosmetics Promotion Plan

We conducted a full technical audit of the site, focused on optimising the new site on a test domain before rolling it out and merging it with the previous version.

Based on the analysis, it was decided to focus on optimizing brand landing pages, general categories, and develop additional entry points to the site through a blog.

Having studied all this and assessed the growth points of the site, a plan of work and services for the promoted project was formed:

Technical SEO

Technical SEO site audit
Analysis of GSC reports
Analysis of GA reports
Creating a redirect map to merge the old site and the new one so that there are no losses and technical errors in the future, such as 404 errors
Ranks analysis

SEO optimization

Creation of an optimization plan
Keywords Research, adding to the service for tracking positions
Development of the semantic architecture of the site
Content creation
On-Page Optimization and further optimization of meta tags (title, description), headings (h1-h1) and linking

Content SEO