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Target
Case: Sold services worth $28,000 in the niche of studying abroad
How we got $28,000 with an advertising budget of $976.54
About the project
Samga Abroad is a team of young professionals that helps students from Kazakhstan get an education in Austria and Hungary.
What did we have at the start?
The client contacted us in December 2022 – the main task was to attract students and parents of 11th grade schoolchildren to enroll in foreign universities.
Our task was to concentrate specifically on paying users, since the cost of services is expensive.
Goals and objectives
Before starting the project, we identified the main tasks aimed at achieving our goals, namely increasing the number of contracts. The following tasks were identified:
Creation of advertising creatives specifically for our target audience
Analysis of the activities of the main competitors
Development of a traffic purchasing strategy
Realization
Having analyzed in detail all the information received about the project, we outlined a strategy and began active work.
Since December, we began launching targeted advertising for the Conversion goal.
With the help of advertising, 137 applications were received, of which 13 signed an agreement with a conversion value of $28,000.
and ROAS 2767%.
As a result, the advertising campaign worked better for parents with children, as well as the Look-a-Like audience.
Below we attach screenshots of the advertising account with results and indicators.
Advertising creatives
We also show examples of the most effective advertising creatives.
Results
After 2 months of working on the project we received:
976,54$
advertising budget
137
applications
28000$
the cost of all concluded contracts
2767%.
ROAS