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Case: received $31,000 in the niche of children’s furniture

How in 5 months we received $31,000 by spending $2,500

About the project

Fun Desk is a brand of ergonomic transforming desks for children. The range includes multifunctional furniture that contributes to the formation of the correct posture, with anti-reflective coating. Products are designed for both small children and schoolchildren.

What was at the start?

The client contacted us in August – this is the most profitable month, because everyone buys furniture before school, then sales and activity declines.

Our task was to maintain these figures after the end of the season of active sales.

The goals and objectives

Before starting work, we outlined our main objectives and goals, that we had:

To increasing awareness with social media

To increase in the number of subscribers

To increase page activity and loyalty

To collaborate with bloggers

To provide sales through targeted advertising

Implementation

We have developed a new promotion strategy and compiled a tone of voice.

We redesigned the corporate identity and introduced carousel posts that covered the topic in more detail. In addition, such posts had a greater coverage due to the fact that they were shown to users several times in the feed.

We conducted photo shoots with products and with children to add more live content to the profile with brand desks.

We regularly made engagements in stories that helped to raise activity. We also introduced a storytelling section.

In the posts, we often interacted with the audience through questions, games, and regular contests.

We have introduced promotional offers that were valid only for page subscribers.

Cooperation with bloggers

We also collaborated with bloggers, which helped to increase awareness, increase activity on the page and stimulate product sales.

We used the mechanics with promo codes, for which we received more than 55 sales of desks.

In most cases, users did not use the promotional code, but immediately after the collaborations, the activity increased and the number of sales also grew.

For cooperation, we chose mothers with children, as well as those involved in the educational field.

Among the bloggers we collaborated with: @shapoval_olya @tetyana_kirienko @angelinarobertovna @chekailovaa @vica.chaikovskaya.

Content examples

Posts

Stories

Targeted advertising

From August to December 2021, we launched targeted ads for conversions, lead generation, traffic, reach, and engagement.

310 purchases were made through ads with a conversion value of $31,041.25 and an ROAS of 12.36%.

As a result, an advertising campaign that was targeted at people who are associated with educational institutions worked best.

Results:

We got the following results after 5 months of work:

31 041,25$

Of sales with targeted advertising

2 510,33$

Spent on targeted advertising

55 sales

By promo codes from bloggers

+ 4500

Followers on Instagram

+ 214%

Increasing of Engagement

+ 26,6%

Increasing of reach

+ 856%

Increase of engagement with publications

+ 300%

Increase of interactions with stories

Reviews

Bogdan Puhkuy

Founder of BUD.SK

I want to thank and recommend Cómon Agency.

The company helps us to maintain social networks Instagram and Facebook, as well as set up advertising. Specialists are responsible for an important mission in our work.

I would also like to thank the managers for their hard work, recommendations and in general for our productive cooperation.

Helga

Founder of DK Agency

Our company has been cooperating with the Cómon Agency for a long time.

We started using advertising on the ice and it was a discovery for us in the niche of finding new employees. For us, this is a good opportunity to gather the target audience at once and not exchange for unnecessary staff.

Thank you to our manager who responds promptly to all market changes, any of our questions and inquiries. Even if we set some difficult tasks, he always found ways to accomplish.

During the quarantine period, cooperation with the company was a real salvation at that difficult time.

Victoriya Grabova

Marketologist of chain store "Monpacie"

Collaboration with the Cómon Agency is a huge contribution to the development of our Instagram page, especially its visual component.

The task we asked the agency at first glance is very simple – to create photo and video content for social networks with the subsequent writing of posts and their publication.

The difficulty was the lack of homogeneity of the product to be presented.

Thanks to the specialists of the Cómon Agency, and first of all our manager Annie, we managed to develop a unified style of publications and radically change the visual component of the tape.

I am grateful to all the staff of the agency for their ability to hear and listen.
It is very easy and pleasant to work with them.

Bogdan

Founder of an online store Ladyfor

I have only positive reviews! Representatives of the company are always in touch, take responsibility for their work and give ideas that really work.

When I started working with the Cómon Agency, I marked my wishes and we followed in the footsteps of my ideas, but Aleksandr insisted on launching a certain advertising campaign.

I went for it for an experiment that turned out to be very successful.
This idea of ​​Aleksandr made me a cash desk of UAH 310,000 for 2 weeks with a margin of 50%.

All the advertising campaigns we run now are profitable.
And what I especially like is that the team is always in touch. If one person could not answer – others insure. If there was a force majeure over the weekend, they will always help to deal with it.

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