Agency of complex internet marketing Cómon Agency
More than 80% of buyers search for goods and services on the Internet before making a purchase. Are you ready to ignore this audience? We believe that you are not. Cómon Agency offers online marketing services that will help your business take off.
We don’t just do our job — we create success stories. Our experts know how to turn an ordinary website into a powerful sales tool. Our online marketing services include SEO, content marketing, social media management, and advertising.
We optimize websites so that search engines like them, which in turn attracts more customers. Content marketing provides a website with useful information that attracts and retains customers, allowing them to find answers to their questions and solve problems with your products or services. Social media management helps to create and maintain a positive brand image, while effective advertising brings in new customers and increases sales.
The effectiveness of online marketing directly depends on the quality of the agency’s marketing strategy. Even the most effective advertising will not produce the results required and expected by the customer without an integrated approach to website marketing. At Cómon Agency, we develop individual strategies for each client, ensuring profitability and achievement of goals on time. We act, not just promise. And our clients get results within a few months of cooperation.
What is complex internet marketing
Most modern businesses are moving online and are actively looking for effective channels for online promotion. The most popular among them are:
- SEO (search engine optimization);
- SMM (social media marketing);
- Contextual advertising;
- Email marketing;
- Content marketing;
- Web analytics.
However, the use of each of these tools separately is not as effective as their integrated use. Integrated Internet marketing covers all these channels simultaneously, providing the best results.
According to research, companies that use integrated online marketing increase their revenues 20-25% faster than those that rely on only one channel. It is also known that more than 70% of consumers make a purchase decision after interacting with several promotion channels.
Integrated marketing is a strategy that uses individually tailored tools for each business. It’s not just a set of popular methods (SEO, SMM, etc.), but a carefully crafted plan to achieve specific goals (e.g., “increase the number of leads” or “increase market share,” etc.).
What problems are solved by Internet marketing
In general, integrated online marketing allows you to use resources efficiently, achieve high results, and attract new customers.
It allows you to test different tools and determine their profitability, so that businesses can draw conclusions about the effectiveness of each channel. With the help of analytics, you can easily track how many customers came from a particular channel (social media, contextual advertising, email newsletters, etc.). In addition, integrated marketing helps to retain customers after they make a purchase by using special discounts, useful content, or advertisements.
Internet marketing and digital marketing
Internet marketing and digital marketing are two terms that are often used interchangeably, but there are differences between them.
Internet marketing is a part of digital marketing. It covers only the online space, that is, the use of online channels to promote goods and services. Imagine that you have opened a new online store. To attract customers, you use social media, contextual advertising, and search engine optimization – this is a classic example of online marketing. Everything happens on the Internet. You communicate with your audience through online channels, show them ads exactly where they spend most of their time – online.
Online marketing usually requires fewer resources and time to develop and launch strategies. It is also easier and faster to respond to changes. The cost of online campaigns depends on the chosen channels and tools, but they are usually cheaper than offline events.
More than 80% of companies worldwide use online marketing as their main promotion tool. At the same time, the share of digital marketing is also growing. For example, in Ukraine, investments in digital technologies have increased by 50% over the past five years.
Digital marketing, in turn, covers all available digital technologies and formats. And there are much more opportunities here.
Imagine that, in addition to online channels, you decide to run commercials on television, place billboards on city streets, send SMS campaigns, and launch interactive screens in shopping malls. This is digital marketing, which covers not only online but also offline space, using all available digital technologies.
Internet marketing tools
Content marketing is like having a conversation with your customers: interesting articles, engaging videos, creative infographics. All of this is necessary to draw attention to your brand, make people trust you more and come back to you.
SEO (search engine optimization) helps a website to be visible in search engines. If you optimize your website, it appears in the top search results when people search for the products or services you offer.
Online advertising (Google Ads or Facebook Ads) helps to attract more customers to your website, increase traffic and sales.
Email marketing allows you to keep in touch with customers and increase sales. For example, if you send regular customers an email with an exclusive personalized discount, you can see how quickly they will return to you.
SMM (social media marketing). Facebook, Instagram, and Twitter help you communicate with your audience, keep in touch, and build their trust in your brand. And creating interesting content (for example, a video review of a new product), holding contests and polls can help you attract new customers.
Analytics services (Google Analytics) help you track how many people have visited your website, how long they spent there, and what exactly interested them. This allows you to understand which pages on your website are the most popular and what should be improved.
There are other tools that help with marketing, including contextual advertising, affiliate marketing, mobile marketing, video marketing, crowdsourcing, and reputation marketing, among others. Their integrated use allows you to build an effective online marketing strategy and achieve success.
Effectiveness of Internet marketing
In order for online marketing to be profitable, you need in-depth analysis – without it, it’s easy to lose money. How does it work?
Each advertising campaign usually uses several methods of promotion, and it is important to know which method brings more profit. To do this, you need to monitor the results.
The first thing you should pay attention to is the profitability of platforms and placement methods. For example, you have ads on Facebook and Google. One of them can bring more customers for a lower price. Therefore, you need to allocate your budget optimally so as not to waste money.
The second thing is to choose the right target audience. Advertising should reach those who are really interested in your product. That is, if you sell decorative cosmetics, your target audience will be mostly women and girls. Excluding ineffective groups will save you a lot of money.
The third is the quality of the advertising message. If it doesn’t work, you need to make changes. For example, if key performance indicators are falling, you can try changing the text or images.
So, online marketing is only effective if its results are constantly monitored and optimized.
Basic metrics of Internet marketing
Internet marketing metrics point the way, show successes and failures. Let’s take a look at the main ones.
Cost per click (CPC)
Imagine buying a ticket to a concert of your favorite artist or band. The cost per click (CPC) is how much it costs to get a user to click on an ad. If a concert ticket is cheap, more people will buy it. It’s the same with CPC: the lower the price, the cheaper it is to attract visitors to your website.
Cost per action (CPA)
This is the amount an advertiser pays for a targeted user action: purchase, registration, subscription, etc.
Cost per lead (CPL)
CPL demonstrates the effectiveness of lead generation activities and allows you to estimate the cost of attracting each potential customer. The lower the cost per lead, the more effective the process of generating applications and attracting an interested audience.
Cost per acquisition (CAC)
The metric shows how much is spent on acquiring one new customer, including all promotion and sales costs. The lower the cost of customer acquisition, the better for the business.
CAC payback period
This is the time for which the investment in acquiring a new customer pays off by generating revenue from it. For example, you have opened a new restaurant, and you need to know how long it will take you to recoup all the costs: the faster, the better.
Monthly recurring revenue (MRR)
Monthly recurring revenue (MRR) is the money you receive each month from subscriptions or regular customer payments (like a monthly mobile phone bill). Recurring revenue helps you plan your budget and grow your business.
Customer value (LTV)
The LTV metric reflects the total profit that a regular customer brings to the company over the entire period of cooperation with him or her (i.e., how profitable the customer is). The higher the LTV, the more efficient the business is.
Understanding and tracking these metrics helps to evaluate the effectiveness of marketing campaigns and achieve a higher ROI on marketing.
How much is complex marketing for online business
This is a question that worries many entrepreneurs. It is difficult to answer precisely, because the cost of services is individual in each case and depends on several factors. Here are the main ones:
- The scale of the project. Large businesses require more resources. Small businesses need less.
- Features of the chosen strategy. Different strategies mean different costs. It can be SEO, content marketing, or paid advertising.
- The number of advertising channels. The more channels, the more costs.
- The amount of preparatory work. Time is money.
- Individual wishes of the customer.
If you are the owner of a small online clothing store, and you need to promote through social media and SEO, it will cost much less than, say, a comprehensive campaign for a large shopping mall, which includes contextual advertising, email marketing, SEO, work with influencers, and much more.
Order internet marketing services from digital marketing agency Cómon Agency
The experts at Cómon Agency know exactly how to make your company’s website stand out in search engines. Instead of using standard templates that don’t work, we develop unique strategies for each client. Every business is unique, so our goal is to find the perfect solution for you.
We also provide detailed reports on the effectiveness of our actions: you will always know how many people have visited your website and how many of them have made a purchase.
Cómon Agency will help you not only increase the number of visitors but also turn them into regular customers. By contacting us, you will see the result very soon. Don’t put off your success for later!
0 800 335 278
