Promotion of a new website

Imagine: you have opened a coffee shop in a cozy corner of the city. The interior is thought out to the smallest detail, the aroma of freshly ground coffee and delicious pastries fills the air, but there are no customers. Why? Because no one knows about you. The same situation can happen with a new website. As Bill Gates said: “If your business is not on the Internet, you are not in business.” But just having an online presence is not enough – you need to be found out about. And this requires search engine promotion.

Promotion of a young website after or during the development stage

A new (young) website is usually a resource that is less than 1 year old. However, not everything is so clear. In one niche, a web resource can be considered “young” even after two years of existence, while in another it can become “adult” in six months. The obvious signs of a “young” website are invisibility in search, low organic traffic, and lack of links. But the situation can (and should!) be changed for the better with the help of search engine promotion. 

And it is advisable to start promotion of a young website in Google at the development stage. Remember how Steve Jobs organized the launch of the first iPhone. A few months before the actual release, teasers and hints stirred the market into a frenzy. Similarly, by creating a buzz around your website before it’s even launched, you attract the attention of your target audience. Moreover, preparing the SEO foundation, optimizing the structure and content from the very beginning will help you avoid mistakes in the future. Integrating search engine optimization in the early stages can be the “secret ingredient” that will accelerate your success.

In addition, promoting a new website at the development stage has several significant advantages, namely

  • you don’t have the “baggage” of past mistakes and can “start a new book from scratch”;
  • you can take the best from competitors and add something unique;
  • proper optimization speeds up indexing, and search engines will pay attention to you faster.

But it’s worth remembering that SEO is a marathon, not a sprint. The first results may appear in 3-6 months, but they will be stable and constantly growing. 

Strategy for promoting a new website

So, where to start? To create an effective SEO strategy for seo promotion of a new website after development, you need to firstly “dive into the depths of the business” and understand what is more important to you – top positions for certain queries or conversion of information traffic? Each niche has unique features. For example, for online stores, the key is a continuous flow of customers, which can be ensured through SEO and contextual advertising, while corporate websites need perfect usability so that every visitor finds what they are looking for and takes the right action.

Next steps

Defining the semantic core (keyword research). What queries do users enter? Make a list of keywords using tools such as Google Keyword Planner – this will help your website become visible to those who are looking for your product or service. But be careful: oversaturation of the text with key phrases can lead to the opposite effect. Remember that search algorithms are discerning gourmets who value quality over quantity.

Technical optimization of the website. Almost half of users will close a website page if it takes longer than 3 seconds to load. And time is money. So optimize images, minimize codes, and adapt pages for different devices. The correct URL structure and the presence of a sitemap will help search engines index your resource better.

Create high-quality content. Your website should attract users with its design and content (unique and useful information). There is information that companies that run a blog receive almost twice as many visitors. Therefore, take the time to create a content plan and write articles that are interesting for your target audience. Publish useful and relevant materials regularly.  

Build a link mass. Internal linking helps users and search engines navigate your site. Guest posting, cooperation with other resources, and social networks also affect the ranking.

Analytics and monitoring. Use Google Analytics or other similar tools to track positions and traffic. Analyze user behavior: where they stay and where they leave. This will help you constantly improve your website. Follow the trends and don’t be afraid to experiment, because the world of SEO is constantly changing and what worked yesterday may no longer be effective today. 

And one more thing. When SEO-promoting a new website after development, you need to be careful and attentive to details. What kind of details? For example, an excessive number of links can cause distrust among search engines, so it is better to build up your link profile gradually. Use the opportunity to implement all the recommendations at the development stage to avoid “painful” changes in the future.

promotion services for a young website from scratch from the digital marketing agency Cómon Agency

Because we know all the nuances and subtleties of this process, focus on the main thing and achieve maximum results. You can always communicate directly with the specialist working on your website. We also regularly provide detailed reports on our work through Google Data Studio or on our website, so you are always aware of what is happening with your project.

And one more thing. Our goal is not just to get an order and make money, but to provide the client with a real result. Therefore, if your niche is not popular in search engines, we will tell you about it frankly. 

Order the promotion of a new site to the top of Google and see the effectiveness of our approach on your own experience.