
About the project
Electric wasp – is a studio of EMS-trainings in Kyiv. The essence of the exercise is that small electrodes, which are sewn into a special suit, during training send an impulse directly to the muscles. This training lasts only 20-30 minutes, but it allows to fully work out the muscles. EMS does not stress the joints, so it is suitable for people of any age, or those who have joint problems.


What was at the start?
The client’s problem was that advertising cabinets were often blocked and campaigns were not approved because of specific topics, which have a number of restrictions regulated by Facebook.
The previous сontractors took payment during the blocking of advertising cabinets, despite the fact that there were no sales.
The goals and objectives
Before starting work, we outlined our main objectives and goals, that we had:
Receiving applications through the site
Setting up competent advertising without blocking
Connecting the Facebook Pixel
Implementation
At the preparatory stage, we analyzed competitors, as well as the Electric wasp website, and identified the main advantages that we focused on in advertising. We also connected the Facebook pixel, set up events and verified the domain.
After that, we developed advertising creatives that were not blocked by Facebook.
We did some test runs with website conversions to find the campaigns that would work best.
After that, we turned off non-working campaigns, redistributed the budget, and started scaling the result.
Examples of advertising creatives
Results:
For the period from March to June 2021 we received:
305
Applications
10$
Application cost
Reviews
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