Influencer marketing with creators your audience already trusts

Influencer marketing means promoting a brand through creators whom a specific audience trusts. Unlike a banner, a creator’s recommendation feels like advice from someone you know, which makes it a strong fit for new product launches, niche products and services where trust matters. But a random placement with “someone on Instagram” rarely delivers, so at Cómon, a social media marketing agency, we run creator partnerships as a system.

How a campaign starts

First we define the goal: awareness, leads, sales or content for your own profile. Everything else follows from it: the type of creators, partnership format (Stories, Reels, review, giveaway), number of waves and how we measure. It is part of your social media strategy, not a stand-alone experiment.

How we select influencers

We do not choose by follower count. We look at audience profile (country, age, interests), engagement, content quality, past partnerships and reputation. We check for signs of fake growth: sudden spikes, repetitive comments, mismatched geography. We also judge whether your product fits the creator’s topic, because non-native advertising gives itself away quickly.

Macro, micro and nano influencers

• Macro influencers give broad reach and suit launches and brand image.
• Micro influencers have smaller but more loyal audiences and often convert better into leads.
• Nano influencers are ideal for local businesses and genuine reviews.
• UGC creators film videos for your profile and ads, and do not need an audience of their own.

Terms, rights and control

Before anything is published we agree format, dates, fee, content usage rights and exclusivity. The brief sets out key messages and the call to action without turning the post into a scripted ad: creators speak in their own voice. We approve drafts before they go live and monitor comments and enquiries afterwards.

How much does it cost?

Creators set their own fees, which depend on reach, format, niche and content rights. Our work is estimated separately after a short brief. There is no universal price, so we always clarify the goal, budget and format first and then propose the campaign scope.

Common mistakes when working with creators

• Picking by a nice feed and follower count instead of by audience.
• Leaving usage rights and publication dates out of the agreement.
• Imposing a rigid script, which makes the ad feel artificial.
• Launching without a link or promo code and then having nothing to measure.

We close these gaps at brief and contract stage, so the campaign does not turn into a lottery.

How we measure results

Every partnership is tracked with UTM links, promo codes, dedicated pages or analytics. The report covers reach, visits, enquiries and cost per result. The strongest videos can be pushed further with paid social advertising, and extra content can be created with our video production and Reels editing. For online stores, creators often become one of the best channels when there is a clear offer and a promo code.

Tell us about your product and budget and we will propose a partnership plan. We estimate our own fee after a short brief.