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Drive Traffic & Sales with Google Shopping Ads Campaigns
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Years of experience
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Founder of BUD.SK
I want to thank and recommend Cómon Agency.
The company helps us to maintain social networks Instagram and Facebook, as well as set up advertising. Specialists are responsible for an important mission in our work.
I would also like to thank the managers for their hard work, recommendations and in general for our productive cooperation.
Founder of BUD.SK
I want to thank and recommend Cómon Agency.
The company helps us to maintain social networks Instagram and Facebook, as well as set up advertising. Specialists are responsible for an important mission in our work.
I would also like to thank the managers for their hard work, recommendations and in general for our productive cooperation.
Founder of DK Agency
Our company has been cooperating with the Cómon Agency for a long time.
We started using advertising on the ice and it was a discovery for us in the niche of finding new employees. For us, this is a good opportunity to gather the target audience at once and not exchange for unnecessary staff.
Thank you to our manager who responds promptly to all market changes, any of our questions and inquiries. Even if we set some difficult tasks, he always found ways to accomplish.
During the quarantine period, cooperation with the company was a real salvation at that difficult time.
Founder of DK Agency
Our company has been cooperating with the Cómon Agency for a long time.
We started using advertising on the ice and it was a discovery for us in the niche of finding new employees. For us, this is a good opportunity to gather the target audience at once and not exchange for unnecessary staff.
Thank you to our manager who responds promptly to all market changes, any of our questions and inquiries. Even if we set some difficult tasks, he always found ways to accomplish.
During the quarantine period, cooperation with the company was a real salvation at that difficult time.
Marketologist of chain store "Monpacie"
Collaboration with the Cómon Agency is a huge contribution to the development of our Instagram page, especially its visual component.
The task we asked the agency at first glance is very simple – to create photo and video content for social networks with the subsequent writing of posts and their publication.
The difficulty was the lack of homogeneity of the product to be presented.
Thanks to the specialists of the Cómon Agency, and first of all our manager Annie, we managed to develop a unified style of publications and radically change the visual component of the tape.
I am grateful to all the staff of the agency for their ability to hear and listen.
It is very easy and pleasant to work with them.
Marketologist of chain store "Monpacie"
Collaboration with the Cómon Agency is a huge contribution to the development of our Instagram page, especially its visual component.
The task we asked the agency at first glance is very simple – to create photo and video content for social networks with the subsequent writing of posts and their publication.
The difficulty was the lack of homogeneity of the product to be presented.
Thanks to the specialists of the Cómon Agency, and first of all our manager Annie, we managed to develop a unified style of publications and radically change the visual component of the tape.
I am grateful to all the staff of the agency for their ability to hear and listen.
It is very easy and pleasant to work with them.
Founder of an online store Ladyfor
I have only positive reviews! Representatives of the company are always in touch, take responsibility for their work and give ideas that really work.
When I started working with the Cómon Agency, I marked my wishes and we followed in the footsteps of my ideas, but Aleksandr insisted on launching a certain advertising campaign.
I went for it for an experiment that turned out to be very successful.
This idea of Aleksandr made me a cash desk of UAH 310,000 for 2 weeks with a margin of 50%.
All the advertising campaigns we run now are profitable.
And what I especially like is that the team is always in touch. If one person could not answer – others insure. If there was a force majeure over the weekend, they will always help to deal with it.
Founder of an online store Ladyfor
I have only positive reviews! Representatives of the company are always in touch, take responsibility for their work and give ideas that really work.
When I started working with the Cómon Agency, I marked my wishes and we followed in the footsteps of my ideas, but Aleksandr insisted on launching a certain advertising campaign.
I went for it for an experiment that turned out to be very successful.
This idea of Aleksandr made me a cash desk of UAH 310,000 for 2 weeks with a margin of 50%.
All the advertising campaigns we run now are profitable.
And what I especially like is that the team is always in touch. If one person could not answer – others insure. If there was a force majeure over the weekend, they will always help to deal with it.
Comon Agency is a team of experts in internet marketing for a wide range of business niches. We work with projects ranging from electronics stores to personal care manufacturers, from e-commerce to FMCG, from retail to education and development.
How we work:
Google Shopping is advertising that works for you. It is a powerful tool that can help you grow your business more successfully, promote your products more effectively and earn more money.
Google Shopping allows online users to find products, goods and services they are interested in, view photos, prices and other important features without having to visit online shopping sites. This simplifies and speeds up the process of searching, comparing and deciding what to buy. The benefits here are obvious for both customers and store owners.
Google Shopping works like this: when a user enters a query in Google search (e.g. “Karcher steam cleaner”), blocks with images and prices for the specified product type from different online stores are displayed at the top of the page or in the “Shopping” section. The customer sees the name, photo and price. If he finds the offer attractive, he goes to the specific website and makes a purchase there.
No. Although these tools are successfully used to promote goods and services on the Internet, they have different approaches and functionality.
Google Shopping is like shopping in a virtual mall. You can wander around confusedly looking for “that pink handbag” or “dream sneakers”, and then come across an ad that will take you to the “Buy” section of the Google page.
Google Ads is a tool that allows online retailers to advertise and sell their products through various Google channels, including Google Shopping, partner sites and YouTube. Ad formats here can be different: text ads, graphic banners, videos, etc.
According to Google, more than 50% of purchases worldwide start with an online search. And one in 40 visitors to your store, found through Google Shopping, could become your customer.
The conclusion is clear: your online store should be in Google search results, because it is no longer a privilege but a necessity nowadays.
That’s why we are constantly developing and implementing effective Google Shopping advertising strategies for our clients. Our experts are able to optimize your advertising campaigns to the maximum using the latest tools and analytics. We know how to get a return on your advertising investment by ensuring high conversion rates and increased sales.
When developing strategies and recommendations for each individual business, we take into account the peculiarities of its target audience and competitive environment. In addition, we study and analyze the e-commerce market constantly to provide our clients with a competitive advantage.
Machine Learning + Human Experience
Machine learning plus rich human experience is a powerful combo that ensures we maximize efficiency and effectiveness. At Cómon Agency, we actively use advanced machine learning technologies to analyze data and make accurate marketing predictions. For example, our algorithms can identify which keywords attract the most attention from users and optimize ads for maximum impact. By combining machine learning with the experience of our online marketing experts, we create strategies that work.
Detailed customization
Studies show that on average, Google Shopping ad campaigns have a lower cost-per-conversion rate than other forms of online advertising. This makes them very attractive to e-commerce brands.
But if you’re not sure if your online store is utilizing all the features of Google Shopping to its full potential, we’re here to help. Our experts analyze and carefully set up Google Shopping campaigns in detail. After customization, they improve the campaigns with the latest trends and changes in Google’s algorithms.
Feed Optimization
Optimizing your feed is a guarantee to maximize the effectiveness of your Google Shopping presence to a certain extent. It is on Google Shopping that most shoppers first pay attention to a product. Therefore, understanding how to properly present your product on this platform is key to grabbing their attention.
Optimizing the feed is a whole set of activities aimed at improving the quality and relevance of your product catalog, namely:
Our experts know the nuances of each process and know how to maximize the use of all the tools and opportunities that this platform provides.
E-commerce CRO
To identify weaknesses and find opportunities for improvement, the CRO experts at Comon Agency conduct:
After that, we develop an implementation strategy that includes product page optimization, checkout improvements, A/B testing and more.
Advanced remarketing
This tool allows you to “catch up” with customers where they’ve already been. How do we help with this? — We create personalized advertising campaigns that target audiences who have already shown interest in your product or service.
For example, a person on your site was browsing the catalog for a laptop mouse, but didn’t put it in the cart. After some time we will remind him of ourselves: we will show this user an advertisement of the mouse he was interested in. If he simply forgot or did not have time to place an order, he will most likely return to the site and make a purchase.
Customized campaigns can help you increase the number of purchases and reduce the cost of customer acquisition.
In addition, by sending personalized messages to those who have shown interest in your brand, you give customers the impression of a personal approach, and that’s a very good thing.
Product Listing Ads (PLAs), unlike text descriptions, allow you to display product photos, prices and names. This allows potential shoppers to easily compare products right on the search page.
These ads:
Local Inventory Ads (LIA) allow you to attract the attention of consumers who are searching for products in a specific region via Google. Such ads are of particular importance for online retailers who sell products offline as well. They also show information about store availability, product pricing, and location. All of this increases the likelihood of a purchase many times over.
Dynamic remarketing ads help you turn potential customers into buyers. How does it work? We create product listings that are synchronized with your online store. When potential customers browse certain products, the system automatically generates personalized ads that are displayed on different platforms. We tailor each ad to the user’s individual interests and behavior. You pay only for clicks, so you maximize your advertising budget.
Showcase shopping ads give you the opportunity to display products in the form of bright and attractive images. Imagine you need a coffee maker. When you enter the query in a Google search, you see a line with a window shopping ad — it’s an image of a coffee maker, the price and the name of the store that sells it. And then your decision whether to go to the store to purchase will be influenced by the product photo you see. If you like everything — you will visit the site and place an order.
Video Shopping Ads. Video ads always work better than texts or graphics. We create these types of Google Shopping video ads:
Product Shopping Ads — display a specific product with detailed information about it
Local Inventory Ads — allow customers to find a store near them and show what products are available at that store.
Smart Shopping Ads. If a user searches for “white sneakers for summer” on Google, a smart ad can show them your most popular models of white sneakers depending on the store’s availability and the customer’s budget. This allows you to target your ad budget to the most promising customer queries. In addition, smart shopping ads are automatically optimized for different devices (smartphones, tablets, etc.), networks, and regions.
In Google search, at the top of the page or next to text ads and organic results. For example, if you sell cosmetics, your products will appear in the search results of users searching for “lipstick,” “body lotion,” “perfume,” etc.
On the “Shopping” tab in Google Search. When users search for specific products or product categories, your offers will show up right there.
On Google’s Media Network, which includes Gmail, YouTube, and Google Discover. Your product offers can appear on various resources where users are watching videos (YouTube) or reading articles (Google Discover) and the like. That is, if someone is watching makeup video tutorials, an ad for your beauty products could prompt an impulse purchase.
On Google Search partner sites, if you choose to include these sites when setting up your campaign. This will give you even more opportunities to promote your products online.
The cost of customization depends on the type of ad campaign, as well as market conditions and how much you are willing to invest in success. Setting up ads for a category of products costs an average of $50, and for specific products — usually twice as expensive — from $100 and up.
When deciding whether to invest in advertising, always keep in mind that the effectiveness of Google Shopping will more than offset the cost.
You can find the prices for our services in the corresponding section on our website. For more information about cooperation, please contact your manager at the phone number in the contacts.
We don’t want your competitors to flourish and your business to wither. We want the opposite. That’s why the expert team from Cómon Agency offers its Google Shopping management services that cover every step of your journey to e-commerce success, from creating effective advertising campaigns to analyzing results and optimization.
We develop customized strategies that meet your business needs and goals. We guarantee a professional approach to advertising your business online, which will allow you to compete effectively in the online environment and ensure the stable growth of your brand. We are ready to be your trusted partner in the world of e-commerce and Google Shopping. Entrust your business to professionals and see real results today!
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