Google Partner
7+ years, 200+ clients, 15+ specialists
Ads look like ordinary videos in the feed. If the video is interesting, people watch it instead of scrolling past.
Some of the people you reach on TikTok never see your Instagram or Facebook ads, so the channel widens your funnel.
Results depend on the idea and the first seconds of the video as much as on settings, so we test many concepts.
Spark Ads let you boost real posts from your account or from creators while keeping their likes and comments.
It works best when the product can be shown in motion, is easy to understand in a few seconds and is bought on impulse or at a modest price: home and beauty products, fashion, gadgets, food, events, apps and education for a mass audience.
It is harder when the product is expensive, needs a long decision, is B2B or regulated, or when your audience barely uses TikTok. In that case we suggest starting with Facebook and Instagram and adding TikTok later. We do not promise results in advance: we run a test with clear criteria for deciding whether to scale or stop.
We take care of strategy, creative and the technical side.
We assess whether TikTok suits your product and define hypotheses, goals and test criteria.
Ad account setup, pixel and events, connected to the Events API and your analytics.
Several concepts with a strong hook in the first seconds, a clear video structure and a call to action.
Vertical video in the platform’s style: UGC format, dynamic editing and subtitles. See also Reels and TikTok video editing.
Boosting organic posts from your account and from creators who have agreed to the use of their content.
In-feed ads for traffic, sales or leads, plus landing page preparation.
We win back people who engaged with your videos or site and align the channel with your Instagram and Facebook ads.
We refresh creative regularly, report weekly and scale only what pays back.
It is not either-or. The best results often come from combining channels.
| Criteria | TikTok Ads | Instagram and Facebook |
|---|---|---|
| What drives results | The video idea and its first seconds | Creative, audience and pixel data |
| Creative lifespan | Shorter, new videos are needed | Usually longer |
| Type of demand | Discovery and impulse purchases | A wide range, from impulse to considered buying |
| Best for | Products and services for a mass audience | Almost all consumer niches, services, B2B |
| Production | Regular video required | Both static and video creative work |
| Where to start | Test 3–5 concepts | Test audiences and creative |
More on the other channel: paid social advertising.
We study your product, audience and competitors and decide whether TikTok is worth trying and at what budget.
We propose three to five video ideas with scripts and hooks and agree them with you.
We set up TikTok Ads, the pixel and events, and review your landing page.
We run several concepts at once and, within two to four weeks, see which ones produce target actions.
We raise the budget on working combinations and keep adding new creative. If the channel does not pay back, we say so.
Ad spend is paid separately, directly to TikTok. Filming, editing and creator fees are quoted by volume after the brief. We calculate the exact price after a short consultation.
TikTok advertising means ads shown inside a feed of short vertical videos. It works differently from search or classic social ads: people are not looking for your product, they are watching entertaining content, and your video has to stop them within seconds. That is why on TikTok the creative matters more than fine audience settings. The platform keeps reaching wider age groups, but it still responds best to simple, vivid and human offers.
First we check whether the channel is worth trying: what you sell and at what price, whether the audience is there and whether the product can be shown on video. Then we prepare several concepts, film and edit them in the platform’s style, set up the pixel and events and launch a test. TikTok creative wears out faster than Meta creative, so a steady flow of new videos must be built into the work. The weekly report shows which videos bring leads and sales and which only collect views.
We do not copy other people’s trends. We adapt them to your product and measure straight away which ideas pay back.
Our management fee starts from $500 per month, with the ad budget paid separately to TikTok. Filming, editing and creators are priced by volume. The platform sets its own minimum campaign budgets, so we confirm current requirements before launch. We do not promise a cost per lead before the test period.
TikTok is good at opening a new audience, but it rarely works alone. We win back people who showed interest with retargeting through Instagram and Facebook, and the video made for ads can also feed organic content: see Reels and TikTok video editing. All paid social channels are brought together on our paid social advertising page.
TikTok has its own advertising rules. Some categories, such as healthcare, finance and alcohol, are restricted or need extra conditions, and claims in videos must be substantiated. Before we produce creative, we check your niche against the policies, so that time and budget are not spent on ads that will not pass moderation.
Want to check whether TikTok fits your product? Send a request and we will propose a test plan.
Have questions or want to talk to experts?
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073 060 59 89
